Social Media Content Creator/Part-Time

Responsibilities

• Create engaging short-form video and photo content for Instagram, TikTok, and other social platforms.
• Concept, shoot, and edit Reels, TikToks, Stories, and other social-first content.
• Stay on top of current social trends, viral formats, sounds, hooks, editing styles, memes, and platform trends and identify opportunities to make them relevant to our brand.
• Develop creative ways to tell stories around patient experience's, treatments, providers, team culture, and everyday moments.
• Direct and coach people on camera to create natural, authentic, personality-driven content.
• Capture content across multiple clinic locations.
• Turn ideas and trends into content that feels current, relatable, and native to the platform and brand—not overly produced or corporate.
• Collaborate with our Social Media Strategist on content concepts, themes, and campaigns.
• Edit content using tools such as CapCut, Adobe Premiere Pro, Canva, or similar platforms.
• Continuously bring new ideas and creative approaches to keep our content fresh.

Requirements

• Experience creating social media content, particularly Reels and TikTok-style video.
• Strong understanding of current social media trends and what makes content engaging.
• A natural eye for storytelling, pacing, hooks, and visual composition.
• Comfortable shooting and editing your own content.
• Confident directing people and creating a fun, natural environment on camera.
• Creative, highly organized, and able to work independently.
• Portfolio or examples of social content required.
• Based in Jacksonville, FL, with reliable transportation to multiple locations.