Social Media Content Creator

Responsibilities

• Conceptualize, plan, film, edit, and deliver approximately 10–15 publish-ready short-form videos per month for YouTube Shorts, TikTok, and Instagram Reels.
• Develop engaging, educational, and platform-native video content that aligns with brand objectives and audience interests.
• Collaborate with Creative, Social Media, and Strategy teams to develop content concepts, obtain approvals, and maintain brand consistency.
• Adapt video content for individual social media platforms, optimizing pacing, hooks, framing, on-screen text, audio, and tone.
• Repurpose existing long-form video content into engaging, standalone short-form videos tailored to social media audiences.
• Manage all aspects of video production, including filming, lighting, audio recording, editing, captions, color correction, and sound design.
• Coordinate casting, location scouting, and production budgets for original content shoots.
• Design and optimize YouTube thumbnails and supporting visual assets.
• Ensure content adheres to established brand voice, visual standards, accessibility guidelines, and applicable regulatory requirements.
• Apply social search optimization (SSO) and answer engine optimization (AEO) principles to improve content visibility and discoverability.

Requirements

• Bachelor's degree in Marketing, Communications, Film, Media Production, or a related field, or an equivalent combination of education, training, and experience.
• 2+ years of experience producing short-form social media video content for brands or organizations.
• Portfolio demonstrating published video content for TikTok, Instagram Reels, and/or YouTube Shorts.
• Demonstrated experience managing the full video production lifecycle, including filming, lighting, audio, editing, captions, and post-production.
• Proficiency with professional video editing software such as Adobe Premiere Pro, After Effects, or comparable tools.
• Experience creating basic graphics, thumbnails, and visual assets using Adobe Photoshop or similar design software.
• Strong understanding of social media platform formats, trends, algorithms, and content best practices.
• Ability to translate educational or informational topics into engaging, accessible, and entertaining short-form video content.
• Strong writing skills for video scripts, hooks, on-screen text, titles, descriptions, and captions.
• Familiarity with social media management platforms such as Sprinklr, Sprout Social, or Hootsuite.

Preferred

• Experience repurposing long-form video content into engaging short-form clips preferred
• On-camera hosting, voiceover, or experience directing on-camera talent and subject matter experts preferred
• Experience with motion graphics, animation, and advanced sound design preferred
• Familiarity with AI-assisted creative and video editing tools, including responsible use of AI-generated content, preferred
• Experience creating social media content within financial services or another regulated industry preferred
• Knowledge of compliance, disclosure, and accessibility requirements for regulated social media content preferred
• Working knowledge of search engine optimization (SEO), social search optimization (SSO), and answer engine optimization (AEO) preferred
• Experience conducting keyword research and optimizing video titles, descriptions, and captions for search visibility preferred
• Experience designing thumbnails and visual templates to improve click-through rates and audience engagement preferred

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Employer-Paid Life Insurance
• Employer-Paid Short-Term and Long-Term Disability Insurance
• 401(k)
• Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
• Educational Assistance