Social Commerce Strategist

Responsibilities

• Own the end-to-end strategy and execution of TikTok Shop affiliate programs across all assigned client accounts.
• Define program architecture: creator targeting, product prioritization, sampling strategy, incentive structures, and GMV growth levers.
• Set performance benchmarks and program goals in alignment with client objectives; own accountability for hitting them.
• Identify what is working, what is not, and make rapid adjustments to improve content throughput, conversion, and affiliate GMV.
• Stay current on TikTok Shop platform updates, algorithm shifts, and affiliate ecosystem changes — and translate those into program decisions ahead of the curve.
• Serve as the primary strategic point of contact for clients across your portfolio — leading calls, presenting performance, and driving program direction.
• Translate client goals into executable program strategy; push back when needed, and bring clear recommendations rather than just updates.
• Prepare and deliver weekly performance reports, monthly reviews, and strategic recommendations; proactively surface trends and opportunities before clients ask.
• Own follow-through after every client touchpoint — nothing slips because you were the last one in the room.
• Lead creator sourcing, outreach strategy, and affiliate activation across TikTok Shop Affiliate Center — with a focus on conversion potential and product-creator fit, not follower count.

Requirements

• 3+ years of experience in TikTok Shop affiliate marketing, creator commerce, influencer marketing, or social commerce — with direct, hands-on program ownership.
• Minimum 2 years of hands-on TikTok Shop Affiliate Center management across more than one brand or client. Candidates whose experience is limited to a single in-house shop will not be considered.
• Deep, working knowledge of TikTok Shop Affiliate Center and Seller Center — not surface-level familiarity. You know how the platform behaves and where the levers are.
• Demonstrated ability to own client relationships: leading calls, managing expectations, presenting performance, and driving strategy.
• Proven track record of driving GMV and maximizing Shop ROAS over sustained, multi-quarter cycles across creator and affiliate programs at scale.
• Proven ability to independently build, maintain, and optimize performance dashboards — not just interpret reports prepared by others. You pull the data, structure it, and act on what it tells you.
• Experience building or improving operational systems — trackers, SOPs, workflows — that make programs run faster and more consistently.
• Clear, direct communicator — with clients, creators, and internal teams. You write well, you run tight calls, and you do not let things get ambiguous.
• High ownership mentality; you do not wait to be asked and you do not let things fall through the cracks.

Preferred

• Agency or multi-client experience — comfortable context-switching across accounts with different products, goals, and maturity levels.
• Experience with paid creator or affiliate activations on TikTok.
• Background in e-commerce, DTC, or CPG brands with active TikTok Shop presence.
• Experience managing or mentoring junior team members or offshore resources.
• Familiarity with audit or new business workflows — supporting prospect research, gap analysis, or pitch prep.
• Exposure to or interest in Meta Affiliate programs as an adjacent and growing channel.

Benefits

• Base Salary Range: $70,000K–$85,000K per year, commensurate with experience, skills, and qualifications. Final compensation will be determined based on a variety of factors including relevant experience, depth of expertise, and business need.
• Excellent medical, dental, vision, and life insurance benefits
• 401K with company match
• Flexible PTO and Paid Company Holidays
• Remote-first environment
• $300 annual home office stipend
• $30 monthly internet stipend
• A culture that rewards accountability, revolutionary thinking, and resilience.