SEO/GEO Team Lead

Responsibilities

• Own clients end to end: build their SEO/GEO strategy, execute the deliverables, and lead client calls to present completed work and explain its impact
• Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise
• Suggest and implement SEO/GEO best practices for client sites across a range of industries and sizes, including eCommerce, Fintech, and SaaS
• Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion
• Read and interpret site code to find technical SEO/GEO issues like page speed, site architecture, and crawling or indexing problems
• Build clear, summarized checklists for every SEO/GEO deliverable that show expected opportunity, lift, and ownership, and make it easy for developers and clients to implement
• Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy for marketing sites across verticals
• Run weekly performance analyses (Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools), then compile client reports in Data Studio with insights, recommendations, and clear next steps
• Create beautiful Google Slides, Sheets, and Docs that drive recommendations and tell stories
• Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience

Requirements

• 3-5 years of experience in an SEO/GEO role
• Experience analyzing websites with tools like Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools (crawlers, analytics platforms, CMS, marketing software, etc.)
• Experience tracking and reporting AI search visibility (share of voice, citation and reference rate, and AI-referral traffic) and translating it into clear, actionable recommendations for clients
• A technical background, with the ability to demonstrate analytical and problem-solving skills
• Experience running a full SEO/GEO site audit and pulling impactful, digestible recommendations from it
• Deep experience with eCommerce, Fintech, and SaaS clients, plus a solid understanding of how search engines and AI bots crawl, index, and rank websites, and how those tasks work in these industries
• Ability to analyze data and make impactful recommendations across on-page, off-page, and technical SEO/GEO factors
• Comfort using LLMs as a tool to speed up SEO/GEO workflows and improve efficiency
• A deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search
• Strong interpersonal skills, with the ability to form productive working relationships

Preferred

• Experience using a project management tool like Basecamp or Productive
• Experience with large eCommerce websites and a CMS like WordPress, Shopify, or Webflow. Headless CMS experience is a plus
• 2-3 years of experience working in an agency environment
• Experience with product feed optimization and agentic commerce is a major bonus

Benefits

• Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, remote work equipment, and free pens. Everyone loves free pens.