SEO/GEO Content Writer (Contractor)

Responsibilities

• Research, write, edit, and optimize high-quality content, including articles, landing pages, product pages, category pages, FAQs, guides, and other digital experiences.
• Translate business objectives, audience needs, and search insights into clear, useful, and persuasive content.
• Develop content briefs based on keyword research, audience intent, competitive analysis, search-result trends, and AI-generated answer formats.
• Maintain a consistent brand voice while adapting content for different audiences, channels, and stages of the customer journey.
• Refresh and consolidate existing content to improve relevance, accuracy, authority, and performance.
• Verify claims and incorporate reliable sources, subject-matter expertise, and original insights when appropriate.
• Conduct keyword, topic, audience-intent, and competitor research to identify content opportunities.
• Optimize page titles, meta descriptions, headings, URLs, image alt text, anchor text, internal links, and on-page copy.
• Structure content so people, search engines, and generative AI platforms can easily understand and retrieve it.
• Apply GEO best practices, including answer-first writing, clear content hierarchy, concise summaries, FAQ development, entity clarity, factual support, and source attribution.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field—or equivalent professional experience.
• 3–5+ years of experience in SEO-focused content writing, content marketing, editorial strategy, or a related role.
• Strong portfolio demonstrating high-quality digital content and measurable organic-search results.
• Demonstrated ability to implement on-page optimizations directly in a CMS.
• Working knowledge of keyword research, search intent, internal linking, metadata, structured content, and schema markup.
• Familiarity with how generative AI platforms retrieve, summarize, cite, and present information.
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Semrush, and Screaming Frog.
• Familiarity with Shopify.
• Excellent writing, editing, research, fact-checking, and proofreading skills.
• Ability to manage multiple priorities and deliver accurate work within established deadlines.

Preferred

• Experience with HTML, CSS, JSON-LD, content taxonomies, or structured data implementation.
• Experience in consumer products.
• Familiarity with accessibility standards and inclusive content practices.
• Experience optimizing e-commerce, product, or conversion-focused content.
• Understanding of content-management workflows, project-management platforms, and digital asset management systems.
• Experience measuring visibility or citations across AI-powered search and answer platforms.