The Honest Company | Company Profile, Culture & Jobs

Company overview

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.Website: www.honest.comCareers: honest.com/careersFacebook: facebook.com/TheHonestCompanyInstagram: @honest & @honest_beauty

Founded in 2012

Los Angeles, California, USA

467 employees (42 in marketing)

www.honest.com

44% recommend to a friend

40% positive business outlook

People

Marketing team tenure

Median tenure

12 years

Across 1 marketing employees

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$503M

Last raise

$200M

Private Equity, 8 years ago

Funding history

Jun 2018

Private Equity Round The Honest Company · $200M

Oct 2017

Series E The Honest Company · $75M

Aug 2015

Series D The Honest Company · $100M

Aug 2014

Series C The Honest Company · $70M

Nov 2013

Series B The Honest Company · $25M

Audience

Monthly website visitors

523.3K

Month over month+20.1%

Quarter over quarter+41.6%

Top sourceDirect (52.5%)

Ad budget per month$21.3K

Average search rank46.1

Traffic source mix

Direct

52.5%

Search

37.9%

News

The Honest Company: Reducing Complexity (NASDAQ:HNST)

Nov 15, 2025 • Seeking Alpha

Impressive Earnings May Not Tell The Whole Story For Honest Company (NASDAQ:HNST)

Nov 12, 2025 • Yahoo Finance

The Honest Company’s Q3 Earnings Call: Our Top 5 Analyst Questions

Nov 11, 2025 • Yahoo Finance

Links

www.honest.com

Crunchbase

X (Twitter)

Glassdoor

The Honest Company insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2012

Headquarters

Los Angeles, California

Employees

201-500

Flat last 12mo

Marketing team

42

9% of company

24 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

Loading insights...

Headcount +1.5% year over year

Mar 2012

Series A The Honest Company · $27M

Referral

4.7%

Social

3.7%

Paid referral

1.1%

LinkedIn followers

Follower count and growth

Total followers

221.9K

12-mo growth

+4.9%

Monthly growth

+0.5%

Salaries

Typical salary range

$97,000 – $130,000

/ yr

Median base

$88,000

Median total

$88,000

Median experience

5 years

Submissions

6

Pay by role

Brand Marketing

3 submissions

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Contribute

Open positions7 open marketing positions

Brand Manager - Skincare & Personal Care + Sanitizing

The Honest Company

Minneapolis, MN (Hybrid)

$132K/yr - $147K/yrIn-houseFull-timeMid level5+ years exp.

5 weeks ago

Brand Manager - Skincare & Personal Care + Sanitizing

The Honest Company

Los Angeles, CA (Hybrid)

$135K/yr - $150K/yrIn-houseFull-timeMid level5+ years exp.

5 weeks ago

Senior Paid Media Strategist (Amazon Ads)

The Honest Company

Los Angeles, CA (Hybrid)

$89K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

1 month ago

Senior Paid Media Strategist (Amazon Ads)

The Honest Company

Minneapolis, MN (Hybrid)

$89K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

1 month ago

Paid Media Strategist (Amazon Ads)

The Honest Company

Los Angeles, CA (On-site)

$75K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.

4 months ago

Paid Media Strategist (Retail Media)

The Honest Company

Los Angeles, CA (Hybrid)

$75K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.

4 months ago

View all 7 jobs

The Honest Company insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2012

Headquarters

Los Angeles, California

Employees

201-500

Flat last 12mo

Marketing team

42

9% of company

24 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2026-02-16

Headcount (12 months)

+1.5%

Last funding round

95 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

523.3K

Month over month+20.1%

Quarter over quarter+41.6%

Top sourceDirect (52.5%)

Traffic source mix

Direct

52.5%

Search

37.9%

Referral

4.7%

Social

3.7%

Paid referral

1.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

103 competitor sites

Search traffic: 68.8K organic clicks / 30.5K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+2,490

Ad budget per month

$21.3K

Average search rank

46.1

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

221.9K

12-mo growth

+4.9%

Monthly growth

+0.5%

Marketing team size

Shows saved marketing team size.

42

9% of the company • 24 saved marketing people

Average time at company

Shows typical time the marketing team stays.

12 years

Based on 1 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 42.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.3 / 5

Work-life balance

3.3 / 5

Culture

3.5 / 5

Diversity & inclusion

4.1 / 5

Recommend to a friend

44%

Positive business outlook

40%

Funding

Shows saved funding data.

Total funding

$503M

Last raise

Private Equity

8 years ago

Funding details

Amount raised

$503M

Last round

Private Equity

Last fundraise

8 years ago

News

Shows saved company news.

The Honest Company: Reducing Complexity (NASDAQ:HNST)

Nov 15, 2025 • Seeking Alpha

Impressive Earnings May Not Tell The Whole Story For Honest Company (NASDAQ:HNST)

Nov 12, 2025 • Yahoo Finance

The Honest Company’s Q3 Earnings Call: Our Top 5 Analyst Questions

Nov 11, 2025 • Yahoo Finance