The Honest Company logo

The Honest Company

Brand

3.3

Company overview

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.Website: www.honest.comCareers: honest.com/careersFacebook: facebook.com/TheHonestCompanyInstagram: @honest & @honest_beauty
Founded in 2012
Los Angeles, California, USA
467 employees (42 in marketing)
www.honest.com
44% recommend to a friend
40% positive business outlook

Salaries

Typical salary range

$97,000 – $130,000

/ yr

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People

Marketing team tenure

Median tenure

12 years

Across 1 marketing employees

Headcount trend

Company growth over the last 12 months

Headcount +1.5% year over year

Funding

Total funding

$503M

Last raise

$200M

Private Equity, 8 years ago

Funding history

Jun 2018

Private Equity Round The Honest Company · $200M

Oct 2017

Series E The Honest Company · $75M

Aug 2015

Series D The Honest Company · $100M

Aug 2014

Series C The Honest Company · $70M

Nov 2013

Series B The Honest Company · $25M

Mar 2012

Series A The Honest Company · $27M

Audience

Monthly website visitors
523.3K
Month over month+20.1%
Quarter over quarter+41.6%
Top sourceDirect (52.5%)
Ad budget per month$21.3K
Average search rank46.1
Traffic source mix
Direct
52.5%
Search
37.9%
Referral
4.7%
Social
3.7%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

221.9K

12-mo growth

+4.9%

Monthly growth

+0.5%

News

Links

www.honest.comLinkedInCrunchbaseX (Twitter)
Glassdoor