Associate Brand Manager - Hand Sanitizing & Skincare

Responsibilities

• Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
• Support development and execution of the Hand Sanitizing & Skincare annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
• Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure flawless execution.
• Partner with Sales, Category Management, and Shopper Marketing to support compelling retailer sell-in stories, customer presentations, and best-in-class retail execution.
• Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
• Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
• Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
• Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure on-time delivery of key initiatives.
• Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
• Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.

Requirements

• Bachelor's degree
• 2+ years of experience in Brand Management, Marketing, Consumer Insights, Category Management, Banking, Consulting, Strategy, or another commercial function within a CPG company.
• Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
• Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
• Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.
• Proficiency with Microsoft Excel and PowerPoint.

Benefits

• Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity 💼 : Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.