SEO Analyst

Responsibilities

• Performs website audits and develops related recommendations to ensure SEO/GEO best practice compliance.
• Provides analyses as they relate to search intent, asset ranking potential, backlink profiles, advanced search features, and SERP anomalies.
• Performs keyword research for multiple segments of a client’s website.
• Prepares findings from analysis and effectively communicates strategic insights to internal stakeholders by telling the story within the data.
• Monitors performance using tools such as Google Analytics, Search Console, Adobe Analytics, proprietary tools, and others as needed.
• Develops reports leveraging Excel, Google Sheets, Slides, and proprietary reporting tools.
• Executes ad hoc requests as needed, ensuring a comprehensive view of the issue and potential solutions by providing an appropriate level of detail and creative thinking.
• Collaborates closely with the content department to share data and insights that affect reporting through internal and external deliverables.

Requirements

• Ability to understand search engine algorithms and ranking methods.
• Demonstrated ability to articulate and deliver reports or recommendations to internal and external stakeholders.
• Proven success in utilizing analytics platforms and data to provide strategic recommendations and drive concrete action against business goals.
• Ability to set priorities, meet deadlines, and work independently.
• Proven ability to interact successfully with cross-functional teams and build collaborative relationships.
• Comfortable functioning in spaces with high ambiguity and adapting easily to changing environments.
• Keen attention to detail is essential to ensure thoroughness, accuracy, and consistency in project completion.

Preferred

• Bachelor’s degree preferred - Concentration in Marketing or a related field.
• Professional work experience in a related role is preferred.