SEO Specialist - 100% Remote

Responsibilities

• - Conduct competitive analysis and develop hyper-local keyword strategies to improve organic search performance.
• - Optimize Google Business Profiles and manage monthly backlink activities and business directory listings.
• - Develop SEO-optimized blog post frameworks to support client content strategies.
• - Monitor active SEO campaigns, evaluate performance metrics, and adjust keyword strategies as needed.
• - Identify opportunities to improve campaign results and provide proactive recommendations.
• - Stay informed about SEO trends, tools, search engine algorithms, and emerging optimization methods.
• - Explore new methodologies and contribute to improving internal processes and campaign efficiency.
• - Prepare executive summaries that communicate campaign performance, insights, and recommendations to clients.
• - Explain local SEO concepts, performance metrics, and strategies during client-facing calls.
• - Use analytics and performance data to identify opportunities for stronger organic search results.

Requirements

• - At least 2 years of experience in a digital marketing agency or multifamily marketing environment.
• - At least 3 years of hands-on organic search experience.
• - Strong understanding of SEO best practices, modern search engine algorithms, and SEO, GEO, and AIO approaches.
• - Knowledge of on-page, off-page, and technical SEO and their impact on local search rankings.
• - Strong writing, editing, and proofreading skills.
• - Ability to analyze website data and use findings to improve organic search performance.
• - Strong organizational skills, attention to deadlines, and the ability to work independently and collaboratively.
• - Ability to adapt to a high-growth environment and manage changing priorities.
• - Confidence in communicating campaign performance and SEO strategies to clients.

Preferred

• - Google Analytics 4 and Google Tag Manager certifications.
• - Proficiency with SEO tools such as Screaming Frog, Ahrefs, Google Search Console, and Yext.
• - Experience with database management software.
• - Advanced Google Sheets skills, including creating and troubleshooting custom formulas.
• - Experience creating custom tags in Google Tag Manager to track website conversions and troubleshooting conversion-tracking issues is a plus.

Benefits

• - Medical, dental, and vision insurance starting on the first day of employment, including a fully paid team member medical option.
• - 401(k) retirement plan with company match.
• - Life and disability insurance, including company-paid life, short-term disability, and accidental death and dismemberment coverage.
• - Flexible paid time off and 10 paid holidays.
• - 12 weeks of paid parental leave for eligible team members and primary caregivers of newborn or adopted children.
• - Optional health savings accounts, flexible spending accounts, and pet insurance.
• - Student loan assistance, licensing and continuing education reimbursement, and leadership training and events.
• - Parental leave and housing allowances or gifts, as offered under the company's benefits programs.