SEO/SEM Marketing Specialist

Responsibilities

• Strategy
• Develop integrated paid media, SEO, and AI search strategies that align with client goals, audience needs, and business outcomes.
• Conduct keyword, audience, competitor, market, SERP, and AI visibility research to identify growth opportunities.
• Evaluate opportunities to improve visibility, traffic, lead quality, conversion performance, and pipeline impact across paid and organic channels.
• Develop goals, success metrics, testing priorities, and optimization plans for paid media, SEO, and AI search initiatives.
• Translate research and performance insights into clear, actionable strategies for clients and internal teams.
• Performance
• Plan, monitor, analyze, and optimize paid media and search performance across relevant platforms.
• Analyze ROAS, cost per conversion, conversion rates, traffic quality, keyword performance, lead quality, and other client-specific KPIs.
• Evaluate organic, paid, referral, and AI-driven traffic sources to identify trends, opportunities, and areas for improvement.

Requirements

• Strong understanding of SEO, paid media, search strategy, AI visibility, and the evolving digital search landscape.
• Experience managing or supporting paid media campaigns, including campaign structure, targeting, budget pacing, testing, and optimization.
• Strong understanding of technical SEO, on-page SEO, search intent, keyword research, content optimization, and ranking factors.
• Familiarity with AEO, AI search, answer engines, LLM visibility, or a strong ability to learn quickly in this emerging area.
• Analytical mindset with the ability to interpret performance data and turn insights into actionable recommendations.
• Ability to connect paid media, organic search, content performance, conversion paths, and CRM data into a cohesive growth strategy.
• Strong reporting skills, with the ability to communicate performance clearly to both clients and internal teams.
• Experience with tools such as Google Ads, Google Analytics, Google Search Console, Google Tag Manager, HubSpot, SEMrush, Ahrefs, Screaming Frog, Looker Studio, or similar platforms.
• Ability to use AI tools thoughtfully to improve research, analysis, reporting, testing, and workflow efficiency while maintaining human judgment and quality control.
• Strong attention to detail and a commitment to delivering high-quality work.

Benefits

• Medical, dental, and vision insurance
• Short-term and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays plus generous PTO
• Quarterly incentive plan
• A close-knit, supportive team that genuinely cares about the work and each other