Responsibilities

• Analyze Organic Search Performance
• Monitor and analyze Apryse’s organic search performance across products, use cases, industries, and priority developer queries.
• Identify changes in rankings, impressions, click-through rates, organic traffic, conversion, and competitive visibility.
• Conduct keyword, query, content-gap, and search-intent research to identify new opportunities and areas of underperformance.
• Assess existing content to determine where pages should be created, updated, consolidated, repositioned, or retired.
• Build recurring reports that explain performance, identify causes, and recommend next actions.
• Connect search performance to downstream outcomes, including conversions, MQLs, SAOs, pipeline, and bookings.
• Conduct Competitive and Market Research
• Analyze how competitors appear across traditional search, AI-generated answers, coding assistants, and developer-focused discovery channels.
• Evaluate competitor content strategies, topic coverage, rankings, citations, backlinks, page structures, and organic footprint.

Requirements

• 5+ years of professional experience in SEO, organic growth, content strategy, or a closely related role.
• Strong working knowledge of keyword research, competitive analysis, content optimization, on-page SEO, internal linking, and technical SEO fundamentals.
• Experience using tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or comparable platforms.
• Demonstrated ability to interpret search and website data, identify meaningful patterns, and recommend specific actions.
• Experience producing clear, actionable SEO briefs and recommendations for writers, marketers, designers, and web teams.
• Strong written communication skills, including the ability to explain complex findings to both technical and non-technical stakeholders.
• Familiarity with how AI search platforms and large language models discover, synthesize, and cite online information—or a strong interest in developing that expertise quickly.
• Strong organizational skills and the ability to manage multiple research, reporting, and optimization priorities.
• A results-oriented mindset with an interest in connecting organic performance to conversions, pipeline, and revenue.
• Skills & Mindset: You are naturally curious and want to understand why something is happening—not simply report that it happened.

Preferred

• Experience working for an SDK, API, developer-tools, infrastructure, or technical B2B software company.
• Experience optimizing technical or developer-facing content, including documentation, tutorials, integration guides, and code-led articles.
• Familiarity with answer engine optimization, generative engine optimization, AI visibility platforms, or LLM evaluation methods.
• Experience with structured data, JavaScript SEO, international SEO, website migrations, or large content inventories.
• Familiarity with document-processing technologies, developer documentation, or software development workflows.
• Experience connecting SEO performance to lead generation, pipeline, and revenue reporting.

Benefits

• Competitive salary commensurate with experience and qualifications.
• A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
• An uncapped commissions structure.
• Generous paid time off (PTO) is offered to support the ability to rest and recharge.
• A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
• Highly autonomous and entrepreneurial environment.
• Annual recurring WFH allowance for you to purchase items you need for your home office.
• Ongoing support for learning development so you can master your craft.
• Work with the hardware you're most comfortable with (Windows or Mac).
• Diverse and inclusive workplace where we all learn from each other.