SEO Optimization Specialist

Responsibilities

• Develop and execute effective SEO strategies aligned with overall marketing goals to improve website ranking on major search engines.
• Conduct thorough keyword research to identify high-impact search terms and optimize website content accordingly.
• Perform technical SEO audits, including analysis of website architecture, HTML, CSS, and JavaScript to identify and resolve issues hindering search performance.
• Optimize metadata, headers, images, and internal linking structures to enhance site visibility and user experience.
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, or Moz for ongoing analysis of website performance and campaign effectiveness.
• Implement conversion optimization techniques to increase engagement and improve conversion rates through A/B testing and CRO best practices.
• Manage website content management systems like WordPress or other platforms to ensure SEO best practices are consistently applied across all pages.
• Build high-quality backlinks through strategic link-building initiatives while adhering to ethical SEO standards.
• Monitor web analytics reports to track key performance indicators (KPIs), identify trends, and recommend improvements for ongoing campaigns.
• Collaborate with content creators, developers, social media managers, and marketing teams to ensure cohesive digital marketing efforts that support SEO objectives.

Requirements

• Proven experience in developing and executing successful SEO strategies with measurable results.
• Strong technical skills including HTML, CSS, JavaScript, and familiarity with website management platforms like WordPress or similar CMS.
• Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or Ahrefs for analysis and reporting purposes.
• Knowledge of web analytics reporting techniques for tracking campaign performance and user behavior insights.
• Expertise in keyword research, content optimization (metadata, headers), technical SEO audits, and implementing technical marketing solutions.
• Familiarity with conversion rate optimization (CRO) principles and techniques to maximize website engagement.
• Understanding of digital marketing channels including SEM (Search Engine Marketing), social media management, and e-commerce platforms.
• Ability to analyze complex data sets related to web analytics and marketing analytics for strategic decision-making.
• Strong communication skills with the ability to clearly articulate technical insights to non-technical stakeholders.