SEO & GEO Director

Responsibilities

• Multi-Client SEO Strategy: Set and maintain the SEO roadmap for a portfolio of home services clients. Prioritize work across on-page, off-page, technical, and local SEO based on each client's competitive position and goals
• Team Leadership: Lead multiple functional team members across content, technical SEO, and development. You are the one assigning work, reviewing output, and coaching the team up
• AI and Search Innovation: Stay ahead of how AI is reshaping search - from SGE/AI Overviews to LLM-driven answer engines. Integrate AI tools and thinking into the team's daily workflow. Own the agency's point of view on AI visibility and help clients understand what is changing
• Client Communication: Be the strategic point of contact for clients on SEO matters. Present QBRs, explain performance, and recommend course corrections. You do not need to be the account manager - but you own the SEO narrative
• Performance Accountability: Own organic traffic, rankings, local pack visibility, lead generation, and increasingly AI citation performance across your client portfolio. If results are off-track, you are the one diagnosing and fixing the approach
• Web Property Oversight: Ensure the technical health, content quality, and strategic alignment of client websites and web properties. Coordinate with developers on migrations, speed, schema, and site architecture

Requirements

• 10+ years of hands-on SEO experience with a demonstrated progression into leadership and strategy
• Proven experience leading or managing a team - assigning work, reviewing deliverables, developing people
• Strong command of all four SEO arenas: on-page, off-page, technical, and local
• Comfortable setting strategy for multiple clients simultaneously and context-switching across accounts
• Deep understanding of Google Business Profile optimization, local search, and multi-location strategy
• Working knowledge of AI-driven search (SGE, AI Overviews, ChatGPT/Gemini/Claude answer surfaces) and a clear point of view on where it is headed
• Experience with GA4, Google Search Console, SEMrush or Ahrefs, and Looker Studio or equivalent reporting tools
• Ability to read and interpret data, identify trends, and translate findings into clear strategic recommendations
• Excellent written and verbal communication - you will present to clients and write strategy documents regularly
• Must be US-based

Preferred

• Agency experience managing a portfolio of clients (vs. a single in-house brand)
• Home services, local services, or franchise vertical experience
• Familiarity with PPC and how paid and organic work together
• Experience with site migrations, domain changes, or large-scale technical SEO projects
• Hands-on comfort with AI tools for content workflows, data analysis, and automation