SEO & Digital Acquisition Specialist

Responsibilities

• Technical SEO: Execute technical SEO activities for the site, including crawlability, indexation, site architecture, page speed/Core Web Vitals, and schema/structured data markup.
• On-Site SEO & AI Search Visibility (AEO/GEO): Execute on-page SEO execution (keyword strategy, content optimization, and internal linking) and extend that work to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), structuring content and site elements to improve visibility and citation in AI-driven answer and generative surfaces (e.g., ChatGPT, Gemini, Google AI Overviews, Perplexity).
• Local SEO & Listings Management: Maintain and optimize Google Business Profile and other local listings for MCU branch locations, supporting visibility for new branch openings and location-based search.
• Paid Search & Programmatic Strategy: Serve as the internal subject-matter expert for MCU's paid search and programmatic advertising (e.g., via The Trade Desk or similar DSPs). Partner with external paid media agencies — reviewing keyword/audience strategy, bidding approach, and creative testing recommendations, and assessing performance against MCU's goals. Day-to-day campaign execution is managed by agency partners; this role provides recommendations and performance analysis.
• Content & Brand Consistency: Ensure website content aligns with MCU's overall brand strategy and voice across marketing channels. Write clear, concise, and grammatically correct website copy consistent with MCU's brand voice.
• Site Performance & Reporting: Track and report on site and campaign performance against engagement and conversion targets set by marketing leadership, including conversion rate optimization (CRO) recommendations and testing. Contribute recommendations and flag optimization opportunities.
• Tagging, Analytics & Privacy Compliance: Manage day-to-day administration of Google Tag Manager (GTM), including tag, trigger, and variable configuration, and help ensure tracking implementation aligns with evolving privacy requirements (e.g., consent management, first-party data strategies).
• Cross-Functional Collaboration: Partner with design, product, content, and other marketing team members, as well as vendor partners, to align web messaging with marketing campaigns and broader projects.
• Content Governance: Ensure all web content remains accurate, up to date, on-brand, and compliant with accessibility standards (such as ADA/WCAG).
• Additional Responsibilities: Perform other related duties and special projects as assigned.]}}}{

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; equivalent combination of education and relevant work experience will also be considered.
• 4-6+ years of hands-on digital marketing experience, with a strong focus on digital channels, website management, SEO, paid search, and analytics. Financial services experience preferred but not required.
• Strong working knowledge of Content Management Systems (CMS), preferably HubSpot.
• Working knowledge of web analytics platforms (Google Analytics, Google Search Console, Ahrefs, Screaming Frog, etc.).
• Working knowledge of Google Tag Manager (GTM), including tag, trigger, and variable configuration.
• Working knowledge of HTML, CSS, and web production fundamentals.
• Technical SEO knowledge (crawlability, indexation, site architecture, page speed, schema/structured data markup).
• Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Experience managing Google Business Profile or other local listings platforms.
• Strong working knowledge of paid search and programmatic strategy (bidding automation, audience targeting, campaign structure) sufficient to direct and evaluate agency-managed campaigns, without requiring hands-on platform execution.

Benefits

• Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.