Senior Vice President, Marketing

Responsibilities

• North is seeking a powerhouse SVP of Marketing to unify our global brand narrative and accelerate hyper-growth across a complex, multi-entity fintech ecosystem. You are not just a brand storyteller; you are a revenue driver who will partner intimately with Product to bake marketing into the user experience and with Sales to compress the lead-to-close cycle.
• Architect and own the North brand architecture, establishing positioning and messaging frameworks that unify the brand narrative across a complex, multi-entity ecosystem and deliver a consistent experience for all key audiences (merchants, partners, and developers).
• Lead the GTM function for frequent feature launches. You will bridge the gap between 'what we build' and 'why it matters,' driving adoption of high-margin secondary products (FX, Fraud Modules) within the existing client base.
• Architect a sophisticated, AI-driven engine. This includes moving beyond traditional SEO into GEO/AEO (Generative/Answer Engine Optimization) to ensure North is the 'first-choice' answer in an AI-driven search world.
• Partner with Sales leadership to manage the 'Integrated Revenue Org.' You will be held accountable for Sales Velocity and the quality of the top-of-funnel pipeline.

Requirements

• 15+ years of progressive marketing leadership. You have successfully managed rebrands or marketing functions at an $800M+ scale.
• Fintech & Payments Fluency: Deep, non-negotiable understanding of the payments landscape, eCommerce, and regulated financial environments.
• Financial & Technical Acumen: Expert in attribution modeling, LTV:CAC ratios, and budget management.
• Operational Agility: Proven ability to lead through ambiguity and rapid pivots. You are a "Player-Coach" who can set a 3-year vision but also dive into HubSpot or Google Analytics when the team needs a technical steer.

Preferred

• CPP preferred

Benefits

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Mental Health Support & Well-Being Program
• Paid Maternity & Paternity Leave
• Education Assistance
• Company-funded Lifestyle Spending Account