Marketing Director

Responsibilities

• Develop and execute data-driven marketing strategies that increase revenue, strengthen guest loyalty, and support long-term casino growth.
• Lead customer segmentation, campaign targeting, execution, reporting, and performance analysis.
• Support loyalty programs and direct mail, email, and digital campaigns to improve guest engagement and marketing return on investment.
• Oversee guest database integrity, including security, data cleansing, and National Change of Address updates.
• Direct the analysis of player information from casino systems, data warehouses, and third-party sources to identify marketing opportunities.
• Provide pre- and post-campaign analysis and communicate findings to executive leadership and cross-functional teams.
• Partner with executive leadership and other departments to align marketing initiatives with company objectives.
• Build effective working relationships with guests, Team Members, vendors, and partners.
• Lead marketing initiatives, establish priorities, and manage project deadlines.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Business Administration, or a related field.
• Six to seven years of progressive experience in database marketing or analytics, including three to five years in leadership.
• Casino industry experience with customer segmentation, campaign targeting, database analytics, and performance measurement.
• Experience with loyalty programs, direct mail, email, and digital campaigns.
• Proficiency with customer relationship management platforms, marketing automation tools, and reporting systems.
• Experience with slot player tracking, casino management, and marketing systems.
• Strong knowledge of SQL-compliant databases, Microsoft SQL Server, relational databases, and data analysis.
• Proficiency with Microsoft Office, including Excel and Access.
• Working knowledge of programming or scripting languages, such as Python or JavaScript, and campaign tracking systems.
• Strong communication, analytical, project management, and relationship-building skills.

Benefits

• Enhanced health, dental, and vision insurance, along with a flexible spending account.
• Education, tuition, and certification reimbursement (up to USD 6,000 per calendar year).
• Growth opportunities available within department/company.
• Access the team dining hall with one free hot meal per shift.
• Company-matched 401k.
• Paid time off and six observed holidays
• Team Member Hotel, Retail, and Spa Discounts
• Team Member Anniversary Recognition (earn resort credit, vacation trips and more!)
• Save your gas and mileage on your car! Check out these convenient casino bus routes at www.casinoshuttle.com. As a Team Member of Monarch, we subsidize your bus transportation up to 80%!