Marketing Associate, Takeoff by IXL

Responsibilities

• Partner with Sales to understand district and review committee priorities, questions, and objections throughout the adoption process
• Write and develop marketing and sales materials that meet those needs, from initial awareness through evaluation, pilot, and purchase. These may include overview brochures, evaluation guides, pilot resources, objection-handling resources, emails, web copy, event materials, and customer case studies.
• Coordinate national and regional campaign rollouts timed to state and district adoption cycles, ensuring the right messaging and materials reach each market ahead of key decision points
• Help identify and develop customer proof points, including educator feedback, implementation stories, and results that build confidence in Takeoff
• Collaborate with colleagues from various teams, including product managers and graphic designers, to manage projects from start to finish
• Help keep a pulse on core math curriculum trends, adoption cycles, and the competitive landscape, and share insights with marketing and sales
• Track campaign performance, such as email engagement, event response, lead activity, and field feedback, and use these learnings to improve future outreach

Requirements

• BA/BS degree and 2–4 years of solid marketing experience in a professional environment
• Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to creating attention-grabbing invitation headlines
• Sales partnership: Experience working with a sales team is a plus
• Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
• You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
• You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
• Experience with Google Docs, Sheets, and Slides
• Experience with Adobe Illustrator/Photoshop is a plus