Senior Vice President, Analytics

Responsibilities

• Contribute intellectual capital with regard to measurement, analytics, research and insights
• Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
• Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
• Actively participate and contribute to new business and existing client business development
• Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence

Requirements

• 12+ years of experience, with minimum of 5 years of agency experience
• Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
• Digital attribution experience (VisualIQ, Convertro, etc.)
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
• Experience utilizing and/or modelling multiple data sources simultaneously, identifying/procuring third party data
• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
• Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
• Excellent communication and storytelling skills

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.