Senior Strategist, Social Marketing & Strategy

Responsibilities

• Serve as the primary day-to-day strategic contact for the client and build strong relationships across client and agency teams.
• Develop social and content strategies that connect business objectives, audience insights, and creative opportunities.
• Lead internal and client-facing meetings, presenting recommendations and strategic POVs with confidence.
• Partner with creative teams to ensure ideas are rooted in insight and aligned to the overall strategy.
• Translate social, cultural, category, and consumer trends into actionable recommendations and creative inspiration.
• Create and refine creative briefs, content frameworks, and strategic recommendations.
• Act as a content steward across channels, evaluating where content should live and how it should be activated across owned and paid environments.
• Oversee a high-volume content ecosystem, helping prioritize and optimize approximately 40 pieces of content per month from multiple stakeholders and content sources.
• Function as an "editor-in-chief" for the business, ensuring content is relevant, effective, and aligned with brand objectives.
• Collaborate with media, analytics, creative, and production teams to maximize the impact of content investments.

Requirements

• 6 years minimum experience in strategy, social marketing, content strategy, digital marketing, or a related field.
• Passion for the outdoors and outdoor lifestyles, and/or experience working on outdoor, active lifestyle, food and beverage, or CPG brands.
• Experience within an advertising, marketing, media, or creative agency environment.
• Experience serving as a primary client contact and managing day-to-day client relationships.
• Strong understanding of social platforms, content ecosystems, and channel strategy.
• Experience developing strategic and creative briefs grounded in consumer insights.
• Ability to synthesize data, trends, and cultural insights into compelling strategic recommendations.
• Experience collaborating across multiple agency partners and disciplines.
• Experience mentoring, managing, or coaching team members.
• Strong presentation, communication, and stakeholder management skills.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave.