Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Access Security

USA (Remote)

$180K/yr – $261K/yrSenior LevelFull time

Posted 7 hrs ago

Job Summary

Own the product enablement plan for EPM and related tools, translate strategy into sales motions, and develop field assets while guiding readiness and escalation across the buying journey.

  • Lead enablement strategy and collateral
  • Map demos to sales plays and buyer needs
  • Drive readiness metrics and cross-functional recommendations

Job Description

Responsibilities

  • Own the product enablement plan for Enterprise Password Manager, Agentic Access—including Developer Tools—and Privileged Access, prioritizing readiness work based on business impact, customer needs, launches, and field evidence.
  • Translate Product Marketing strategy into sales motions that help IT, security, and engineering buyers secure access for developers, artificial intelligence (AI) agents, and privileged users.
  • Create the pitch decks, talk tracks, qualification questions, discovery guides, product training, and other field assets needed to support customer conversations from discovery through expansion.
  • Define how the portfolio fits into annual sales plays, including the personas to engage at each stage of the buying journey and the role of strategic technology and AI partnerships.
  • Act as an escalation point for strategic opportunities, join live customer conversations, support discovery and demos, and coach sellers through complex technical questions and objections.
  • Partner with Technical Marketing and Demo Engineering to map demos to sales plays and provide the customer, use-case, and product context needed to build credible launch and sales demonstrations.
  • Measure field readiness, lead win-loss analysis, identify recurring objections and adoption barriers, and bring clear recommendations to Product, Product Marketing, Sales Enablement, and senior leadership.

Requirements

  • Experience bringing complex technical Business-to-Business (B2B) products, new use cases, or emerging categories to market.
  • Experience working in a sales-led organization with enterprise sellers, Sales Engineers, technical buyers, and complex buying cycles.
  • Experience building a product motion across discovery, evaluation, technical validation, purchase, and expansion.
  • Experience partnering across Product, Engineering, Product Marketing, Sales, and GTM Enablement, with the ability to build credibility with technical and executive audiences.
  • Deep fluency in identity security, Privileged Access Management (PAM), secrets management, or agentic access, along with working knowledge of developer tools and the ability to translate technical product behavior into clear customer-facing guidance.
  • Strong written and verbal communication skills, strategic judgment, and the ability to influence senior stakeholders while making thoughtful decisions in ambiguous environments.
  • Experience launching a new product, category, or sales motion in identity security, access management, developer tools, or a related technical market; using field insights, win-loss feedback, or seller research to prioritize work; or holding security certifications or equivalent technical training.

Benefits

  • Health and wellbeing
  • 👶 Maternity and parental leave top-up programs
  • 🩺 Competitive health benefits
  • 🏝 Generous PTO policy
  • Growth and future
  • 📈 RSU program for most employees
  • 💸 Retirement matching program
  • 🔑 Free 1Password account
  • Community
  • 🤝 Paid volunteer days
1Password logo

1Password

3.5 Glassdoor

Trusted by more than 175,000 businesses to protect their data, 1Password gives you complete control over passwords and other sensitive business information. As an integral layer of the Identity and Access Management (IAM) stack, 1Password protects all employee accounts – even those you aren’t aware of. Give employees secure access to any app or service and safely share everything you need to work together – including logins, documents, credit cards, and more – while keeping everything else private.1Password is easy to deploy and integrates with Azure AD, Okta, OneLogin, and Slack, so you can automatically provision employees using the systems you already trust. It’s simple to manage and fits seamlessly into your team’s workflow, so you can secure your business without compromising productivity.

Founded in 2005
North York, Ontario, CAN
2.8K employees (200 in marketing)
65% recommend to a friend
81% CEO approval

Salaries

Posted range

$180K/yr – $261K/yr

Taken straight from the job posting.

Technical Marketing median pay in the United States

$185K/yr

Most pay falls between $124K and $225K. Based on 113 salaries.

See all 1Password salaries

Marketing Team

Marketing Team Size
120 (4% of company)
Median Career Experience
21 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$920.1M
Last Raise
$620M
Series C, 4 years ago

Funding History

  • Jan 2022
    Series C • $620M
  • Jul 2021
    Series B • $100.1M
  • Nov 2019
    Series A • $200M

Traffic Signals

Monthly Visitors
7.6M
Monthly Google Ads Budget
$181.5K
Traffic Source Mix
Search
21.9%
Direct
71%
Referral
5.8%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~2.9K