Marketing CRM Ops Technical Specialist

Responsibilities

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals
• Execute assigned campaign operations from audience segmentation, setup, QA, deployment, monitoring, through reporting
• Support data-driven audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends
• Partner cross-functionally with Marketing, Product, Data, and CRM stakeholders to translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks
• Monitor campaign performance through A/B testing, personalization strategies, device optimization, and engagement analysis and recommend next-step improvements for review
• Leverage approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance
• Analyze campaign results and operational metrics to identify and provide recommendations for continuous improvement across the CRM program
• Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation
• Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery across platforms
• Stay current on CRM, Martech, and AI-enabled marketing best practices to help evolve Zip’s lifecycle marketing capabilities over time

Requirements

• 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
• Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools
• Experience executing campaigns across channels including email, push notifications, SMS, or in-app messaging
• Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles
• Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics to drive decisions
• Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency
• High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment
• Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies
• Ability to collaborate effectively across technical and non-technical stakeholder groups to drive campaign execution and operational success
• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available