Technical Marketing, Growth Manager

Responsibilities

• Own paid performance. Run Google Ads and AdRoll against our ICP terms and target accounts, scale spend into the hundreds of thousands, and make incremental spend decisions backed by data.
• Drive technical SEO and conversion. Find which terms and accounts convert to MQLs, run constant experiments, and grow top-of-funnel conversion week over week.
• Build in Claude Code. Ship and iterate on web pages, integrations, and automation that power the growth engine.
• Measure what works. Track performance across every channel, build the reporting you need to make spend decisions, and present results to leadership with confidence.
• Shape AI and review-site discoverability. Manage our presence on G2 and similar review sites, including how Rootstock gets surfaced and recommended by AI tools.
• Support content and campaigns. Contribute to case studies, sales enablement collateral, and persona-basedoutbound email and LinkedIn sequences as needed.

Requirements

• Ideally 3 to 5 years in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate-level consulting role focused on marketing strategy and execution
• Direct ownership of ad spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results
• A technical, builder mindset: you are already experimenting with Claude Code or similar AI tools, and you are comfortable with automation, spreadsheets, SQL, or scripting
• Technical SEO experience, including keyword strategy and conversion optimization
• An analytical brain: you make spend decisions from data, not instinct
• A scrappy, high-ownership approach; you are comfortable running many experiments at once and grinding through the daily numbers
• Executive presence: you can own a number that matters to leadership and communicate results clearly

Preferred

• Agency, consulting, or freelance experience managing paid budgets across multiple clients
• A founder or first-marketing-hire background at a startup
• Experience with ERP, supply chain, inventory, or manufacturing software
• Incrementality or A/B testing on paid channels
• Experience with G2 or other product review platforms
• Familiarity with Salesforce or Hubspot

Benefits

• - Benefits: - Time Off: Flexible time-off, 12 paid holidays, 10 sick days, volunteer time off, and paid parental leave. - Recurring cell/Internet stipend - 401(k) via Fidelity + 2% Employer annual matching - Comprehensive healthcare with dental and vision coverage; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident & hospital indemnity.