Senior Staff Social Media Manager

Responsibilities

• Own Social Strategy Across the Funnel
• Develop and execute a social media strategy aligned across the entire funnel, from brand & communications all the way through demand generation and revenue goals
• Balance brand storytelling with performance-driven campaigns
• Translate business priorities into social programs that drive engagement and conversion
• Manage Organic Social Presence
• Own day-to-day publishing across key platforms (YouTube, LinkedIn, X, Instagram, and TikTok)
• Build and elevate thought leadership for key executive voices, and own content/distribution for our social employee advocacy programs
• Ensure consistency in voice, tone, and regular posting rhythm, leading to high-quality brand presence and continued audience engagement & expansion
• Develop strategies for influencer relationships and promotion of our employer branding and recruiting initiatives
• Amplify Content & Communications

Requirements

• Minimum of 5 years of experience in social media, digital marketing, brand & communications, or demand generation
• Proven ability to drive leads and pipeline through social channels
• Strong understanding of paid social platforms (especially Youtube and LinkedIn)
• Experience working cross-functionally with content and communications teams
• Data-driven with experience in campaign performance analysis
• Strong writing and content instincts
• Comfortable operating in a fast-paced, performance-oriented environment
• Experience in high-tech, industrial, or relevant B2B industries
• Familiarity with ABM strategies and tools
• Experience supporting executive social presence

Benefits

• Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure.