Victoria’s Secret & Co.

Senior Specialist, PINK Brand Strategy

New York City, NY (On-site)

$100K/yr – $135K/yrSenior Level3+ years expFull time

Posted 11 days ago

Job Summary

Own and coordinate seasonal brand marketing across Bra, Panty, and Beauty, driving launches, storytelling, and cross-functional plans.

  • Lead launches and go-to-market milestones with Marketing, Merchandising, Creative, PR, Social, and Stores.
  • Synthesize insights and maintain consistent brand messaging across campaigns.

Job Description

Responsibilities

  • Support seasonal brand and category marketing strategies for the Bra, Panty, and Beauty businesses, partnering closely with Merchandising and cross-functional teams to develop integrated plans and bring key product priorities to market
  • Own recurring marketing reporting, campaign recaps, and support executive-ready presentations
  • Support preparation for key go-to-market milestones, ensuring alignment across Marketing, Merchandising, Creative, PR, Social, and Stores
  • Develop and brief seasonal launch strategies, category priorities, and product stories to cross-functional partners
  • Manage marketing timelines, calendars, and deliverables to keep initiatives on track
  • Gather and synthesize cultural, consumer, and competitive insights to inform strategy and storytelling
  • Ensure consistency of brand messaging across campaigns and customer touchpoints
  • Identify opportunities to improve team processes and operational efficiency
  • Monitor Gen Z trends, cultural moments, and competitive activity to inform brand strategy and
  • category storytelling

Requirements

  • 3+ years of experience in brand marketing, product marketing, integrated marketing, or related fields
  • Strong project management skills with exceptional attention to detail
  • Excellent communication, presentation, and storytelling abilities
  • Proven ability to manage multiple priorities and stakeholders in a fast-paced environment
  • Experience developing briefs, presentations, reporting, and strategic recommendations
  • Collaborative, positive, and easy to work with across cross-functional teams
  • Strong interest in Gen Z culture, fashion, beauty, retail, and emerging trends

Preferred

  • Experience in fashion, retail, or beauty brands preferred

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021
Columbus, Ohio, USA
29K employees (2,003 in marketing)
careers.victoriassecret.com

Salaries

Posted range

$100K/yr – $135K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $107K and $185K. Based on 412 salaries.

See all Brand Strategy salariesSee more Brand Strategy jobs
See all Victoria’s Secret & Co. salaries

Marketing Team

Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Post IPO Equity, 7 months ago

Traffic Signals

Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%

Headcount Trend

Current headcount: ~28.7K

Senior Specialist, PINK Brand Strategy

Victoria’s Secret & Co. · New York City, NY · On-site