Brand Strategy Marketing Lead

Responsibilities

• Develop and lead brand strategy
• Build annual business plans, including goals, strategies, key initiatives, budgets, and KPIs
• Monitor campaign performance across creative, web, social, and other consumer channels
• Analyze marketing results and translate findings into actionable recommendations
• Manage agency relationships, scopes of work, staffing, and fees
• Present business results, campaign performance, and recommendations to leadership
• Lead creative development for brand campaigns, vehicle launches, sustainment campaigns, regional sales events, and multicultural marketing initiatives
• Provide strategic direction to creative agencies, partners, and vendors
• Support commercial production, including attendance at shoots
• Ensure campaigns align with overall brand and business objectives

Requirements

• Bachelors degree in Marketing, Business Management, or a related field
• 10+ years of brand marketing, strategic marketing, or advertising experience; automotive experience preferred
• Strong experience developing brand strategies and annual business plans
• Experience managing marketing budgets, KPIs, campaign performance, and optimization
• Proven experience leading creative agencies as the client, including SOW, staffing, and fee management
• Knowledge of traditional, digital, social, experiential, and integrated marketing campaigns
• Experience managing brand partnerships and sponsorships
• Strong project management, stakeholder management, and executive presentation skills
• Experience leading and developing direct reports
• Advanced proficiency in PowerPoint and Excel

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)