Brand Strategy & Creative Production Manager

Responsibilities

• Brand Strategy & Enterprise Narrative
• Lead the development and ongoing evolution of Vitamin Angels’ brand in partnership with the VP of Marketing & Communications, various MarCom functions, and cross-functional stakeholders.
• Develop systems and tools that establish, articulate and govern the brand. Allowing a diverse set of stakeholders from inside and outside the organization to clearly articulate who Vitamin Angels is, why its work matters, the change it seeks to create, how it works, and the distinctive value it brings to global health and nutrition.
• Translate organizational strategy and priorities into a compelling brand platform that can be consistently understood and expressed across audiences, channels, and markets.
• Establish and evolve Vitamin Angels’ identity: voice, tone, visual identity, tagline, logo usage, messaging tools, and other core elements of the brand.
• Work with Communications unit to establish messaging architecture that provides a clear framework for communicating with diverse audiences, including donors, foundations, corporate partners, technical audiences, policymakers, employees, and the public. While this role will work with others (Communications, Sr. leadership, contract writers, etc.) towrite the messaging, the role is responsible for identifying, project managing, socializing, and governing the messaging tools necessary to ensure our diverse set of stakeholders have what they need to effectively communicate about the organization.
• Manage Intellectual Property and work with VP, Marketing and Communications and legal to protect and maintain the organizations visual and owned identity.
• Ensure the brand is differentiated, relevant, credible, emotionally resonant, and consistently connected to evidence and organizational impact.
• Serve as a strategic brand advisor to, help stakeholders translate organizational priorities into effective communications.
• Brand Systems, Tools, & Governance

Requirements

• 7+ years of progressive experience in brand strategy, integrated marketing, creative development, communications, advertising, or a related field.
• Demonstrated experience developing and evolving an enterprise or organizational brand, including narrative, positioning, messaging, visual identity, and brand standards.
• Experience communicating with philanthropic, corporate, foundation, scientific, and mass-market audiences.
• Proven ability to translate complex organizational strategies or ideas into clear, compelling narratives and creative platforms.
• Significant experience leading integrated, omnichannel campaigns across multiple audiences and channels.
• Experience managing creative production, agencies, vendors, budgets, timelines, and complex workflows.
• Experience with the Adobe creative suite and fluency in visual design.
• Strong understanding of digital, social, video, content, and emerging marketing channels.
• Experience using analytics, audience insights, testing, and performance data to inform creative and marketing decisions.
• Excellent strategic, creative, editorial, direction and project-management skills.

Preferred

• Preferred: Experience working in a global setting.
• Experience working in a nonprofit, global health, international development, public health, or mission-driven environment is highly desirable.

Benefits

• BENEFITS: Comprehensive benefit package includes Medical, Dental and Vision Care, Life Insurance, Medical and Dependent Care Flexible Spending Accounts, Wellness Reimbursement, 401(k), Paid Time Off, Winter/Summer Recharge Weeks, Holidays, paid parental leave and more.