Brand Strategy Manager

Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with Francis Inc.'s long-term vision, values, and target audience.
• Establish and maintain a cohesive visual identity, brand voice, and messaging framework.
• Position the founder as a recognized voice in entrepreneurship, business, lifestyle, and innovation.
• Identify opportunities to strengthen brand recognition, credibility, and market influence.
• Lead external communications, media relations, and public relations initiatives.
• Build relationships with journalists, publications, podcast hosts, influencers, and media organizations.
• Identify and secure opportunities for interviews, speaking engagements, media features, and public appearances.
• Develop press releases, executive biographies, media kits, and other corporate communications materials.
• Manage the company's public reputation and communications during sensitive situations.
• Oversee content strategy across Instagram, TikTok, YouTube, LinkedIn, and emerging digital platforms.

Requirements

• Experience in branding, public relations, marketing, communications, or digital media.
• Strong understanding of luxury lifestyle branding, entrepreneurship, and influencer marketing.
• Excellent written and verbal communication skills.
• Demonstrated ability to develop creative marketing strategies and compelling brand narratives.
• Experience building relationships with media outlets, corporate partners, and industry professionals.
• Strong organizational, leadership, and project management capabilities.
• Entrepreneurial mindset with the ability to operate independently in a fast-growing environment.