Senior Social Media Manager 

Responsibilities

• Strategy And Planning - Own a documented organic social strategy for each brand, with a clear point of view on what each channel is for and which audiences it serves (customers, prospects, partners, analysts, candidates, employees). - Maintain a rolling four-week content calendar covering every brand and channel, extended and refreshed weekly, visible to stakeholders. - Set and defend the content mix: executive video, customer stories, product and platform news, events, recruiting, and reactive commentary. - Bring a quarterly plan to leadership that connects social activity to brand, demand, and communications goals. - Work alongside a new social selling agency we will deploy Content Creation And Publishing - Write and edit for social: captions, threads, short-form video scripts, and executive posts that hold each brand's distinct voice. - Produce your own assets. Use Canva, CapCut, or similar to make images and cut short-form video so that routine content ships without waiting on a design queue. You'll partner with Design on higher-craft, campaign-level work and on reusable templates for recurring post types. - Build repeatable content series and consistent visual formats rather than one-off posts. - Publish across LinkedIn, X, Instagram, Facebook, and YouTube, adapting format and framing to each platform rather than cross-posting. You will have a point of view on what content should go on each channel. - Monitor and evaluate additional or emerging channels and make recommendations about where we should activate. Speed On Moments that Matter - For events, launches, and known milestones, have content and creative prepared in advance so posts can happen in the moment. - Cover live moments such as keynotes, events, internal all-hands, offsites, etc. yourself and capture raw video and photos to capitalize on those moments and momentum quickly. - Monitor news, industry reports, and cultural moments for places our brands and executives can credibly add something. Executive And Employee Social - Draft, schedule, and manage social content for select senior leaders. - Identify commentary opportunities where an executive perspective lands better than a brand post. - Run the employee advocacy program end to end: recruit participants, supply content people actually want to share, and grow participation. Measurement - Own the numbers. Define the KPIs that matter per channel and per brand, and report monthly on what performed, what didn't, and what you're changing as a result. - Identify top-performing posts each month and use format testing to make deliberate decisions rather than posting on habit. More volume is not the goal; engagement and impact are. - Use Sprout Social, Google Analytics, and potentially additional tools to inform reporting. Brand Safety And Standards - Every post gets a human read for accuracy, relevance, messaging alignment, and voice before it goes out. Attention detail is a must. - Uphold brand standards across all social touchpoints, monitor for social media policy issues, and partner with PR and Community on crisis response.

Requirements

• 5+ years in social media strategy and content creation, in-house or agency, with B2B tech experience preferred.
• You've owned a program, not just a queue. You've set the agenda somewhere rather than executing someone else's calendar.
• You are genuinely online. You understand LinkedIn, X, Instagram, and YouTube as distinct cultures, not as distribution endpoints, and you know how audiences get built.
• A strong, versatile writer who can move between brand voice and executive voice without flattening either.
• Hands-on with short-form video and design tooling such as CapCut, Premiere, DaVinci, Canva, or equivalent. You can shoot on a phone and cut something good.
• Comfortable with analytics and honest about them. You can walk into a room, say a campaign underperformed, and explain what you're doing differently.
• Organized under real load. Multiple brands, multiple calendars, competing stakeholders, and you don't lose the thread.
• Proactive by default. You surface the problem and the proposed fix before someone else notices the gap.
• An effective communicator with executives, sales, designers, partners, and customers.
• Based in Austin and able to be in the office at least three days a week.

Preferred

• Experience in e-commerce, B2B tech; social support for named executives; running an employee advocacy program; managing interns or junior contributors.