Senior Social Media and Content Specialist

Responsibilities

• Implements and manages social media and content assets across social media platforms, websites, emails, digital asset management (DAM) system and emerging platforms.
• Enforces standard operating procedures and governance models for digital marketing content to ensure consistency and compliance.
• Provides training and support to digital marketing team members and stakeholders on social media and content best practices.
• Designs visually appealing and brand-consistent content for various digital platforms.
• Creates and curates engaging content that resonates with the target audience, including posts, stories, and videos.
• Ensures all social media content aligns with brand identity, voice, and messaging standards.
• Develops strategies to increase audience engagement, including interactive posts, polls, and Q&A sessions.
• Monitors social media performance metrics and provides regular reports on engagement, reach, and effectiveness of content strategies.
• Collaborates with internal stakeholders to ensure content accuracy and relevance.
• Gathers feedback from the audience and adapts content strategies to improve engagement and effectiveness.

Requirements

• Strong understanding of social media marketing strategies and best practices.
• Excellent verbal and written communication skills
• Proven ability in collaboration, problem-solving, using data to derive solutions, communications, and presentations, and operating successfully despite uncertainty or ambiguity.
• Proven ability to successfully manage concurrent projects, work in a fast-paced and complex environment, execute large projects, and work under multiple and competing deadlines.
• Excellent presentation skills and the ability to build rapport and relationships with leaders and team members.
• Ability to manage and set expectations throughout content lifecycles to ensure consistency and quality in deliverables.
• Proven ability in producing successful content and performance.
• Bachelor's
• in Marketing, Business, Communications, English or related field
• 4+ of experience.

Preferred

• 2+ experience in social media and content strategy experience [Preferred]
• Experience working in health care or corporate setting [Preferred]