Social Media Manager
1-800 Water Damage of Western Montana
USA (Remote)
$44K/yr - $65K/yrIn-houseFull-timeMid level2+ years exp.
6 hrs ago
Social Media Manager
Missoula, MT (Remote)
$95K/yr – $119K/yrMid Level5+ years expFull time
Posted 2 hrs ago
Job Summary
Own the organization’s organic social strategy and execution across platforms, driving audience growth, content development, and performance reporting while collaborating with an external growth agency to align with conservation priorities and organizational goals.
- Own strategy, calendar, and day-to-day management of social channels
- Lead testing, analytics, and cross-team collaboration to maximize reach and impact
Job Description
Responsibilities
- Develop and own an audience-centered organic social media strategy aligned with NFF's brand, marketing and advancement priorities and organizational goals
- Assess target audience, distinct platform fit, and strategic priorities to decide where NFF should invest, which channels get full strategic and day-to-day ownership, and which get a lighter footprint, and evolve that approach over time as audiences and platforms shift
- Establish channel-specific objectives, key performance indicators and growth targets, and demonstrate measurable growth in reach, engagement, followers, and other measurable audience actions
- Monitor platform changes, audience behavior, cultural conversations and emerging trends to keep NFF's presence current, relevant and a step ahead
- Develop and maintain an integrated social media content calendar aligned with high-level marketing strategy, organizational strategy, conservation priorities, seasonal moments and audience interests
- Partner with NFF's growth marketing agency, sharing data, learning outcomes and insight that fuels larger acquisition and fundraising campaigns
- Monitor and analyze channel, content, audience and campaign performance, and translate data into clear, actionable recommendations
- Design and run structured tests across formats, creative approaches, messages and calls to action; document findings and apply learning going forward
- Identify the organic content that resonates most, and use a designated amplification budget to extend its reach to new and existing audiences
- Build and maintain social media dashboards and reports that communicate results, lessons learned and opportunities to drive goals; recommend key performance indicators that support marketing and organization-wide strategy
Requirements
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience
- 5+ years of experience managing social media, developing dashboards and making data-informed decisions for a national brand, with a track record of significant organic audience growth
- Experience using a designated budget to boost or amplify organic content, and comfort partnering with an agency on broader paid social campaigns
- Proficiency with social media management and scheduling tools, social listening tools, and analytics platforms (e.g., Meta Business Suite, native platform analytics, Sprout Social, Google Analytics or similar)
- Strong hands-on video production and editing skills, including short-form content for Instagram Reels, TikTok, YouTube Shorts and Facebook
- Experience collaborating with outside agencies, freelancers or contractors
- Must be authorized to work in the United States
National Forest Foundation
2.8 Glassdoor
The NFF works with communities and organizations to conserve and enhance the watersheds, wildlife habitat and wild places across our 193-million-acre National Forest System.MissionThe National Forest Foundation (NFF), chartered by Congress, engages Americans in community-based and national programs that promote the health and public enjoyment of the 193-million-acre National Forest System, and administers private gifts of funds and land for the benefit of the National Forests.Our ValuesOur National Forests and Grasslands are at the core of America's natural riches, and yet, today these treasures are threatened by unprecedented challenges. Working with the U.S. Forest Service and partners, our goal is to leverage our best thinking, conservation capacity and community action to measurably improve the health of our National Forests and Grasslands.Core values guide our work. In all of our strategies, we strive to:-Unite the power of diverse interests and communities in collaborative stewardship;-Restore ecosystems to their natural resiliency and functions through on-the-ground conservation;-Engage Americans, young and old, in recognizing the gifts of our National Forests and Grasslands and in caring for them;-Sustain the commitment and ability of communities to serve as stewards by building the capacity of collaborative organizations; and-Add value where action would not otherwise be taken.
Founded in 1990
Missoula, Montana, USA
196 employees (13 in marketing)
28% recommend to a friend
Salaries
Posted range
$95K/yr – $119K/yr
Taken straight from the job posting.
The middle of this range ($107K) is 32% above the median base salary for Social Media Manager roles in the United States ($81K).
Social Media Manager median pay in the United States
Most pay falls between $70K and $98K. Based on 624 salaries.
Marketing Team
Marketing Team Size
13 (7% of company)
Median Career Experience
14 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$20.7M
Last Raise
$20.7M
Grant, 1 years ago
Funding History
- Oct 2024Grant • $20.7M
Traffic Signals
Monthly Visitors
86.1K
Monthly Google Ads Budget
$33.2K
Traffic Source Mix
Search
60.2%
Direct
32.4%
Referral
5.3%
Social
1.4%
Paid
0.6%
Headcount Trend
Current headcount: ~196
News about National Forest Foundation
Links
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