Senior SEO Specialist

Responsibilities

• Local Search Across 15 Markets
• Own and manage local search performance across Denver, Colorado Springs, Fort Collins, Oakland, San Jose, Palo Alto, Austin, San Antonio, Dallas, Seattle, Bellevue, Everett, Atlanta, Savannah, and Alpharetta. This includes Google Business Profiles, local landing-page structure, citations, review signals, and the internal-linking strategy that connects state guides and city pages to consultation opportunities.
• Technical SEO and Website Migration
• Take on strategy, planning, and organization/documentation of technical SEO readiness for the planned November website launch and continue managing the site's technical health following the migration. This includes crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring.
• while Webmaster review, flag anything that needs extra attention or clarification, and then implement these tasks. Collaboration is an utmost necessity and requirement between the two functions.
• Answer Engine Optimization
• Own and expand the firm's visibility across AI-powered search platforms, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. Use citation and visibility data to identify opportunities and strengthen the firm's presence, particularly outside Google, where visibility is currently limited.
• Keyword and Content Strategy
• We are expanding our keyword strategy to focus on the situations prospective clients search for, including divorce, custody, child support, spousal maintenance, and property division, organized by state and market. You will identify content gaps, develop the keyword and content map, and prioritize the order in which content is created.
• Measurement and Reporting

Requirements

• Four or more years of professional SEO experience, including at least two years supporting multi-location or multi-market websites.
• Strong technical SEO expertise, including the ability to interpret crawl reports, diagnose rendering issues, and collaborate effectively with web developers to resolve technical problems.
• Advanced proficiency in Google Search Console and GA4, with the ability to use first-party data to evaluate performance, identify opportunities, and make informed recommendations.
• Experience managing the technical SEO requirements of at least one website migration through launch and post-launch monitoring.
• Demonstrated experience connecting SEO initiatives to measurable business outcomes, including qualified leads, consultations, conversions, or revenue—not solely search rankings.

Preferred

• Experience working in the legal, healthcare, or another regulated professional-services industry.
• Hands-on experience using AI-search visibility and answer engine optimization tools to monitor citations, brand presence, and share of answer.
• Experience implementing and validating structured data and schema markup.
• Spanish-language SEO
• Experience using HubSpot to track organic leads, consultations, and conversions through the client-acquisition funnel.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development