Senior Program Manager, Marketing Operations

New York City, NY (Hybrid)

$180K/yr – $244K/yrSenior Level7+ years expFull time

Posted 3 hrs ago

Job Summary

Own the Marketing planning cadence, portfolio management, cross-functional intake and prioritization, and risk management to accelerate decision speed and execution.

  • Lead planning rhythms and governance across campaigns, launches, and events
  • Coordinate cross-functional intake, prioritization, and tradeoff decisions
  • Identify risks and blockers early and coordinate resource allocation

Job Description

Responsibilities

  • Leading Marketing’s annual, quarterly, and cross-functional planning and portfolio management rhythms, while maintaining visibility into material commitments, major initiatives, dependencies, and tradeoffs.
  • Managing the integrated Marketing calendar across campaigns, launches, events, content, and other important milestones.
  • Facilitating intake and prioritization for new cross-functional requests, helping teams decide what to commit, sequence, experiment, defer, or decline.
  • Preparing and facilitating decision forums, ensuring that decisions, owners, next steps, and tradeoffs are clear.
  • Identifying risks, blockers, capacity conflicts, and dependency issues before they create delays, and partnering with Marketing leaders to make clear resource allocation and sequencing decisions.
  • Establishing lightweight standards, templates, and operating practices that improve clarity, follow-through, and decision speed without centralizing every decision.
  • Connecting department-level priorities to team roadmaps and execution backlogs.
  • Partnering with Marketing teams to identify where better processes, technology, and practical AI applications can improve planning, execution, measurement, and team effectiveness—and helping turn the most useful ideas into repeatable ways of working.
  • Tracking whether the operating model is improving priority clarity, decision speed, dependency management, and delivery, and communicating progress and areas requiring leadership attention in a clear and actionable way.

Requirements

  • 7-10 years of experience in Marketing, Marketing Operations, Marketing Strategy, Go-to-Market Operations, or a related marketing function.
  • A strong understanding of how marketing teams plan, launch, measure, and optimize campaigns across channels, audiences, creative, content, and lifecycle programs.
  • Proven experience leading complex, cross-functional programs, including managing timelines, risks, dependencies, competing priorities, and delivery in a fast-moving organization.
  • Experience building or improving planning, prioritization, portfolio management, or operating processes.
  • Sound judgment about when to create structure, when to simplify, and when to let teams work independently.
  • A track record of driving progress without relying on formal authority.
  • Excellent written and verbal communication skills, including experience working with senior stakeholders.
  • The ability to synthesize information from multiple teams and turn it into clear decisions and actions.
  • Comfort working across business, creative, technical, analytical, and operational teams.
  • A bias toward action, accountability, and continuous improvement.

Preferred

  • Experience working in a marketplace, healthcare, technology, or other complex multi-sided business.
  • Experience supporting AI adoption, workflow automation, or change management.
  • Experience working with marketing technology, planning, workflow, or campaign-management tools.

Benefits

  • Flexible, hybrid work environment at our convenient SoHo location
  • Unlimited vacation
  • 100% paid employee health benefit options, including medical, dental, and vision
  • Commuter benefits
  • 401(k) with employer-funded match
  • Corporate wellness programs with Headspace and Peloton
  • Sabbatical leave for employees with 5+ years of service
  • Competitive paid parental leave and fertility/family planning reimbursement
  • Cell phone reimbursement
  • Catered lunch every day along with beverages and snacks
Zocdoc logo

Zocdoc

3.8 Glassdoor

"Zocdoc is the leading healthcare marketplace that aims to help every patient find and book every type of care. Each month, millions of patients visit Zocdoc.com or use the Zocdoc app to find quality, in-network doctors, see their real-time availability, and instantly book appointments for in-person or virtual care. Zocdoc doesn't just make healthcare easier, it also accelerates patients' access to care with the typical appointment happening within 24 to 72 hours of booking.While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across every state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they’re seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve.Before joining the conversation, please review our community guidelines: https://zocdoc.me/social

Founded in 2007
New York, New York, USA
1.2K employees (103 in marketing)
67% recommend to a friend
86% CEO approval

Salaries

Posted range

$180K/yr – $244K/yr

Taken straight from the job posting.

Marketing Operations median pay in the United States

$108K/yr

Most pay falls between $82K and $153K. Based on 1,933 salaries.

See all Zocdoc salaries

Funding

Total Funding
$375.9M
Last Raise
$150M
Private Equity, 5 years ago

Funding History

  • Feb 2021
    Private Equity • $150M
  • Jul 2019
    Series D
  • May 2017
    Secondary Market

Traffic Signals

Monthly Visitors
8.1M
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
54.5%
Direct
38.2%
Referral
5.7%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K
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Senior Program Manager, Marketing Operations

Zocdoc · New York City, NY · Hybrid