Marketing Operations Lead

Responsibilities

• Influencer partnerships
• Draft influencer agreements using company-approved templates, and track terms, deliverables, usage rights, and payment.
• Write clear creative briefs covering key messages, product details, deliverables, deadlines, and brand guidelines.
• Coordinate incoming influencer content: track deliverables, review for brand fit and required disclosures, and request revisions.
• Organize and file approved content so it’s easy to find and reuse across channels.
• Calendar and campaign execution
• Maintain the marketing calendar, adding content, launches, sends, and deadlines as they’re confirmed.
• Schedule email and SMS campaigns, check links, segments, and send times, and confirm everything goes out as planned.
• Track tasks and deadlines across projects and flag anything at risk of slipping.
• Organic social media

Requirements

• 3+ years of experience in marketing coordination, marketing operations, influencer marketing, or a similar role.
• Exceptional organization and follow-through. You manage many moving pieces without dropping any.
• Strong writing skills for creative briefs, influencer communication, and social copy.
• Experience scheduling email and SMS campaigns in platforms such as Klaviyo, Attentive, Mailchimp, or similar.
• Hands-on experience managing organic social media for a brand.
• Basic video editing skills in tools such as CapCut, Premiere Pro, or similar.
• Comfort appearing on camera with product.
• Confidence working with project management tools.

Preferred

• Experience in wine, spirits, beer, or another alcohol or CPG brand.
• Experience with modern systems such as Shopify, Klaviyo, Attentive, Meta Ads, Google Ads, TikTok, Youtube

Benefits

• Health, Dental