Manager, Marketing Operations

Responsibilities

• Own the enterprise marketing technology stack and lead the annual and quarterly oncology marketing planning cycle.
• Administer and optimize the marketing tech stack, including platforms such as Veeva Vault PromoMats, Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Manager, or equivalent.
• Partner with IT, Compliance, and Privacy to evaluate, implement, and integrate new tools; manage vendor relationships, licensing, and renewals.
• Define and enforce data governance, taxonomy, and metadata standards across systems.
• Manage user access, training, documentation, and adoption, and troubleshoot escalations.
• Maintain integrations between systems (e.g., CRM, DAM, MLR workflow, analytics) to support a connected customer view.
• Own the marketing project management platform (e.g., Workfront, Asana, Smartsheet, Monday.com): configuration, templates, intake forms, dashboards, and reporting.
• Design and maintain standardized workflows for content development, agency briefing, MLR review, and promotional material approval.
• Track project timelines, resource capacity, and dependencies; flag risks and bottlenecks early.
• Establish KPIs for cycle time, on-time delivery, and review rounds, and report on them regularly.

Requirements

• Bachelor degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of marketing operations, brand operations, or project management experience in pharma, biotech, or healthcare.

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!