Marketing Operations Manager

Responsibilities

• CRM Management (HubSpot)
• Maintain and evolve the global CRM (HubSpot), ensuring structural integrity, data accuracy, and usability across teams
• Partner with Sales, Marketing, and Customer Success to align CRM workflows with the full customer lifecycle
• Lead training and documentation to support adoption and consistency
• Manage CRM data hygiene, enrichment, and synchronization with ERP (NetSuite) and related systems
• Oversee ongoing governance and platform development to meet evolving GTM requirements
• Collaborate with demand generation and content teams to support campaign planning, execution, and optimization
• Manage campaign execution including segmentation, lead routing, forms, workflows, and A/B testing
• Identify performance improvement opportunities across the funnel, from initial engagement to sales qualification
• Define and enforce UTM strategy and naming conventions for clean attribution and reporting

Requirements

• 5+ years of experience in CRM administration, marketing operations, or revenue operations
• Expertise in HubSpot CRM and Marketing Hub
• Experience with ERP integrations (preferably NetSuite)
• Familiarity with data visualization tools and campaign attribution models
• Strong knowledge of lead lifecycle management, scoring, and funnel reporting
• Demonstrated project management skills with multiple stakeholders and timelines
• Excellent communication, documentation, and training skills
• Bachelor's degree in Marketing, Information Systems, Business Administration, or related field

Preferred

• Experience with additional marketing automation platforms (e.g., Marketo, Pardot)
• Exposure to paid media operations and analytics (Google Ads, LinkedIn)
• Familiarity with GDPR compliance and data governance

Benefits

• 401K Employer match
• Excellent health and wellness benefits
• Generous Paid Time Off - Recharge with ample PTO, including vacation days, sick leave, and holidays