Senior Marketing Operations Manager

Responsibilities

• Own marketing operations across Pardot, Salesforce, and related systems, including campaign workflow development, segmentation, forms, landing-page integrations, nurture programs, lead scoring, routing, campaign tracking, and quality assurance.
• Partner with Digital Marketing, Product Marketing, Content, and Events to translate campaign and launch plans into executable workflows, ensuring accurate targeting, timely deployment, consent management, tracking, and post-launch operational support.
• Establish and improve the processes that govern lead capture, lead lifecycle stages, scoring, grading, routing, sales handoff, disposition, and closed-loop feedback in partnership with Sales.
• Own marketing data governance and database health, including field standards, data quality, deduplication, source tracking, preference management, suppression rules, sync monitoring, and issue resolution.
• Build and maintain marketing analytics, attribution, and reporting across the full funnel—from Lead through MQL, SQL, Opportunity, Closed Won/Lost—ensuring accurate, credible reporting across Salesforce, Pardot, GA4, LinkedIn, and other marketing systems.
• Develop and manage the marketing measurement architecture, including KPI definitions, campaign hierarchy, UTM and tracking standards, attribution methodology, dashboards, reporting cadences, and source-of-truth rules.
• Deliver a unified marketing scorecard and actionable reporting for leadership, with drill-downs by product, campaign, channel, audience, launch, and marketing function; identify conversion gaps, lead leakage, routing failures, and operational opportunities.
• Own the Marketing team’s project-management platform, including Asana configuration, user access, project templates, intake forms, dashboards, automations, reporting, and workflow standards.
• Create and maintain the systems that give teams clear visibility into priorities, owners, deadlines, dependencies, approvals, and launch status.
• Establish and improve shared marketing operating workflows, templates, and processes for campaign planning, launch management, content requests, events, approvals, reporting, and retrospectives.

Requirements

• Bachelor’s degree.
• At least 7 years of experience in marketing operations, demand generation operations, revenue marketing operations, or a related field.
• Deep, hands-on experience with marketing automation and CRM platforms, preferably Pardot and Salesforce, including campaign setup, automation, segmentation, scoring, routing, reporting, and troubleshooting.
• Strong understanding of B2B demand generation, lead lifecycle management, funnel measurement, attribution, and marketing analytics.
• Proven experience building and launching multi-step campaign workflows and nurture programs across multiple channels and stakeholders.
• Experience developing dashboards, analyzing funnel and campaign data, and translating findings into clear, actionable recommendations for marketing and business leaders.
• Experience administering and optimizing project-management tools, preferably Asana, including creating templates, workflows, dashboards, automations, intake processes, and team-wide adoption standards.
• Strong project-management and organizational skills, with the ability to create structure, manage multiple priorities, and improve cross-functional processes.
• Exceptional attention to detail, analytical judgment, and ability to identify and resolve operational issues before they affect campaign performance.
• Experience partnering effectively with Digital Marketing, Product Marketing, Content, Sales, and technical stakeholders.

Benefits

• To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.