Head of Marketing Operations

Responsibilities

• You'll lead marketing operations and analytics at Cohere.
• The role reports to the VP of Brand.
• The team You'll manage the marketing operations, automation, and analytics and data operations staff, and hire where you find gaps.
• Marketing is growing rapidly, so you'll also bring acquired companies' systems and data into our stack.
• The attribution methodology is yours, documented and signed off by Marketing, Revenue Operations and Finance.
• Each quarter you'll present marketing's pipeline contribution to the executive team and say what you'd change.
• Your analysts do the same for the program teams in Growth and Demand, Events and Product Marketing, showing which campaigns and channels are paying back their spend.
• Marketo, Looker, GA4 and 6sense are yours end to end, along with the campaign and lead side of Salesforce.
• That includes forms, nurture, lead lifecycle, scoring and routing.
• Campaign data needs to be structured well enough that analysts don't need workarounds, and target-account data has to reconcile to the governed account list.

Requirements

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company.
• You've managed a marketing operations and analytics team and its martech budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps.
• Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two. You've configured these systems yourself.
• You've owned a multi-touch attribution model end to end and defended its definitions to a CFO or executive team.
• SQL, and enough comfort in a governed BI layer like Looker to check a number yourself before you present it.
• You've run the data side of an account-based motion, including the hygiene that makes a target account list reportable.
• You've worked closely with Revenue Operations and Sales Operations without duplicating their work.
• Experience in enterprise, regulated or public-sector buying environments, including GDPR and CASL as they apply to lead handling.
• You already use AI and automation in your own team's work.

Preferred

• Enterprise AI, infrastructure or developer-platform marketing.
• You've built agentic or LLM-based workflows in GTM operations and measured what they saved.
• Product-led funnel instrumentation running alongside a sales-led pipeline.
• You've consolidated an inherited martech stack, or merged systems after an acquisition.

Benefits

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit. Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.
• Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.
• For those not near an office: a co-working benefit so you can work alongside others in your city.
• Everyone receives a $500 home office stipend to set up your workspace properly.