Marketing Operations & CRM Manager

Responsibilities

• Own the HubSpot workflow inventory. Set standards for enrollment criteria, branching, re-enrollment, and suppression. Build, test, and maintain workflows. Review and approve complex builds. Monitor workflow errors. Find the root cause and fix it.
• Keep syncs healthy between HubSpot and connected systems, including E1, ad platforms, call tracking, and SMS and Rich Communication Services (RCS) providers.
• Manage the connection to the digital asset management (DAM) system, Asset Bank. Keep asset-to-campaign association, metadata, naming, and permissions consistent.
• Manage the connection to Asana. Maintain campaign intake and request flows, task and status triggers, and the handoff between project records and campaign records.
• Manage the connections to creative and content tools, such as Canva and Optimizely. Maintain template and brand-asset governance and tracking parameters.
• Train HubSpot users on operations standards. Guide and review the work of specialists, analysts, or contractors.

Requirements

• Bachelor’s degree from an accredited college or university in business, marketing, information systems, or a related field, or equivalent experience preferred.
• Five or more years in CRM or marketing operations, including two or more years owning a CRM platform or leading other contributors, is required.
• Experience syncing an ERP system with a CRM is preferred.
• Advanced HubSpot experience across Marketing Hub, Sales Hub, and Operations Hub required. Experience with Operations Hub data sync and programmable automation, and HubSpot certifications preferred.
• Experience integrating a CRM with at least two of these three areas: DAM systems; project management tools such as Asana, Jira, or Monday; creative and content tools such as Canva, Adobe, content management systems, or testing platforms.
• Experience with paid media platforms (Meta, TikTok, and Google) and the tracking they require.

Preferred

• equivalent experience preferred
• HubSpot certifications preferred
• Experience syncing ERP system with a CRM is preferred

Benefits

• medical/dental/vision coverage
• discounts on mortgages and home appliances
• a 401(k) plan with a company match