Manager - Marketing Operations

Responsibilities

• Project and Workflow Administration: Serve as the primary administrator for Workfront, maintaining system configuration, user support, governance standards, and platform effectiveness for the marketing organization.
• Configure, maintain, and optimize project workflows, intake processes, request queues, proofing workflows, dashboards, and reporting to improve efficiency and visibility.
• Develop and maintain standardized templates, workflow practices, and governance guidelines that support effective project execution, prioritization, and resource utilization.
• Marketing Operations Technology Administration: Implement and optimize a Digital Asset Management (DAM) tool to support asset organization, governance, and accessibility.
• Administer and optimize Highspot to ensure the sales team can efficiently access current, approved marketing content and resources.
• Establish and optimize technology supporting an integrated editorial calendar, enabling visibility, coordination, and planning across marketing teams and channels.
• Manage platform governance, user access, taxonomy, documentation, and standards across marketing operations technologies.
• Evaluate and implement new technologies that streamline operations, address evolving business needs, and improve team productivity.
• Performance Measurement & Analytics: Lead the development and governance of marketing KPIs and performance measurement frameworks.
• Oversee the creation and maintenance of dashboards, scorecards, and executive reporting.

Requirements

• Bachelor's degree in Business, Information Systems, Data Analytics, Statistics, Computer Science, or a related field.
• 5-7+ years of progressive experience leading Marketing Operations, Marketing Technology, Digital Marketing, Analytics, or related functions.
• Proven people leader with a track record of developing talent, building high-performing teams, and driving accountability and professional growth.
• Demonstrated expertise administering and optimizing enterprise marketing operations platforms, including project management, workflow management, collaboration, and resource planning tools.
• Experience leading the strategy, governance, and administration of Digital Asset Management (DAM) platforms, such as Bynder, Acquia, or Aprimo.
• Experience administering and optimizing Adobe Workfront.
• Advanced knowledge of marketing analytics, KPI development, dashboarding, and performance measurement, including experience with Power BI, Tableau, or similar business intelligence platforms.
• Deep expertise in web analytics and digital measurement, including Google Analytics 4 (GA4), Google Tag Manager (GTM), event tracking strategy, tag governance, and data quality management.
• Experience with sales and enablement technologies, such as Salesforce and Highspot.
• Proven success leading cross-functional process improvement and change management initiatives that drive operational efficiency and organizational effectiveness.

Preferred

• Experience working with marketing automation, CMS, and customer data platforms.
• Experience leading operational transformation initiatives within a complex B2B or manufacturing organization.