Marketing Operations Manager

Responsibilities

• HubSpot Administration and Governance (primary)
• Own day-to-day HubSpot administration across multiple brands: lifecycle stages, lists, segmentation, workflows, routing and properties
• Maintain brand-level structure and cross-brand workflow integrations so each brand runs cleanly on a shared platform
• Support HubSpot CMS operations for our websites, including forms, templates and page-level tracking
• Help configure, monitor and govern Breeze AI agents alongside the VP of Marketing Technology
• Partner with the service team on HubSpot ticketing pipelines and integrations so marketing and service data stay aligned
• Build and maintain workflows for lifecycle, nurture, routing and data hygiene; bring complex architecture changes to the VP of Marketing Technology
• Run HubSpot governance: naming conventions, user permissions, property standards and regular audits of workflows, lists and fields
• Manage change control: document, test and QA changes before t hey go live, with a rollback plan for anything that affects routing
• Maintain HubSpot documentation, including workflow maps, routing logic and a data dictionary

Requirements

• 5–7 years of experience in Marketing Operations, MarTech or CRM administration
• Advanced, hands-on HubSpot admin experience (workflows, lists, lifecycle, routing, properties); HubSpot certifications a plus
• Experience across multiple HubSpot hubs (Marketing, CMS, Service); multi-brand or multi-business-unit setups a strong plus
• Experience with HubSpot Breeze or other AI agents a plus
• Background in direct-to-consumer marketing
• Experience supporting high-volume lead generation (tens of thousands of leads a month)
• Working knowledge of UTMs, source tracking and attribution; experience with GA4 and GTM QA
• Familiarity with call-center lead flow (Five9, Ringba, LeadConduit or similar)
• Comfortable using AI tools in your everyday work
• Detail-oriented, and you document as you go

Preferred

• HubSpot Breeze or other AI agents a plus