Marketing Operations Manager

Responsibilities

• Serve as the primary administrator of HubSpot, owning configuration, user management, properties, lifecycle stages, lead scoring, workflows, lists, and forms.
• Build and maintain scalable automation for nurture programs, lead management, and campaign execution.
• Own data hygiene in HubSpot: deduplication, field governance, naming conventions, and documentation.
• Evaluate and roll out new HubSpot features, and keep the platform clean, well-documented, and ready to scale.
• Run the HubSpot website (CMS) operationally, including programs, forms, and list clean-up.
• Partner with the Director of Growth Operations and campaign owners to build, QA, and launch campaigns: emails, landing pages, forms, workflows, and webinar integrations.
• Set up campaign tracking, UTM standards, and attribution so every program can be measured from the start.
• Troubleshoot campaign and integration issues quickly and document the fixes.
• Own email and SMS orchestration across HubSpot and SendGrid, including sending domains, domain health, and spam-flag monitoring.
• Diagnose deliverability issues and coordinate fixes with IT and vendors.

Requirements

• 4–6+ years in marketing operations, with at least 3 years as a hands-on HubSpot administrator.
• Deep knowledge of HubSpot Marketing Hub: workflows, lead scoring, lifecycle management, segmentation, and reporting.
• Working knowledge of Salesforce, including objects, campaigns, reports, and how marketing data flows into the CRM.
• Familiarity with 6sense or other intent and ABM platforms.
• Demonstrated, practical use of LLMs (e.g., Claude, ChatGPT) and experience building agents or AI-assisted workflows to improve your own output. Be ready to show us examples.
• Strong analytical skills, with comfort working in spreadsheets, dashboards, and messy data.
• A technical mindset: you're comfortable with APIs, integrations, and troubleshooting across systems.
• Hands-on experience with email deliverability (sending domains, authentication, SendGrid or similar) and SMS tools.
• Highly organized, with a habit of documenting what you build.
• Clear communicator who can explain technical concepts to non-technical stakeholders.

Preferred

• Experience with Marketo, especially migrating between or running alongside multiple MAPs.
• HubSpot certifications (Marketing Hub, Operations Hub) or Salesforce Administrator certification.
• Experience with ON24 or other webinar platforms, enrichment tools (e.g., ZoomInfo), or BI tools.
• SQL, Python, or scripting skills.
• B2B SaaS experience, ideally in a regulated or compliance-focused industry.

Benefits

• Benefits Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.