Sr Director, Marketing Operations

Responsibilities

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives.
• Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels, on time and error-free.
• Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning.
• Simplify workflows, retire legacy processes that no longer earn their place and shorten the path from brief to launch.
• Put AI and automation to work across production through dynamic content, reusable templates, modular creative and scalable activation frameworks.
• Set production standards, QA processes, service levels and performance metrics, and report against them.
• Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences.
• Lead change management as teams adopt new tools, workflows and ways of working.
• Build, coach and grow a high-performing team accountable for measurable business outcomes.

Requirements

• 12+ years in marketing operations or campaign production, including 5+ years leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization, trafficking, and creative production.
• A track record running high-volume, multichannel campaign execution for a subscription, media, ecommerce or other direct-to-consumer business.
• Working knowledge of enterprise marketing automation platforms and how journeys, audience data and personalization fit together.
• Hands-on experience bringing AI and automation into creative and production workflows, with results you can quantify.
• Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana.
• Proven change leadership: you've moved teams off legacy processes and onto new tools and made it stick.
• Sound judgment under deadline pressure and comfort being measured on output and business results.
• Bachelor's degree or equivalent experience.

Preferred

• Digital subscription or news media experience
• Salesforce Marketing Cloud certification
• Experience with digital asset management, modular content or dynamic creative optimization
• Budget, agency and vendor management experience