Marketing Operations Manager

Responsibilities

• Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates.
• Analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms.
• Manage end-to-end system integrations, including event and webinar platforms like CVENT and BigMarker.
• Integrate AI capabilities into marketing operations workflow designs to streamline core processes.
• Diagnose and resolve system, workflow, and data synchronization issues across the broader marketing technology stack efficiently.
• Collaborate with cross-functional teams across Marketing, Sales, and Technology to align system architectures with overarching go-to-market strategies.

Requirements

• Bachelor’s degree in a related field.
• 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
• 3+ years of proven expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including a track record of developing scalable programs and optimizing workflows in event/webinar platforms (e.g., CVENT, BigMarker).
• Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes.
• Strong analytical and problem-solving skills to leverage campaign data for issue identification, alongside clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment.

Preferred

• Experience working in a fast-paced, remote-first global environment.
• Hands-on experience working with Customer Data Platforms (CDPs) like Twilio Segment, as well as conversational marketing tools such as Qualified or Drift.
• Certifications in Marketo (e.g., Adobe Certified Professional) or Salesforce (e.g., Administrator).
• Passion for exploring emerging technologies and applying them to solve business challenges.

Benefits

• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.