Marketing Operations Manager

Responsibilities

• Lead marketing projects from kickoff through completion, setting clear scope and priorities, communicating progress and risks to stakeholders, and keeping cross-functional teams aligned on goals, timelines, and budgets
• Projects include website development and reconstruction, internal and external company communications, seasonal campaigns, marketing channel and/or platform migrations, ad management support, and new multichannel marketing campaigns
• Coordinate initiatives with marketing vendors and across operations, sales, and customer service teams to ensure seamless execution
• Evaluate, build, and optimize the marketing technology stack, prioritizing tools and workflows that improve efficiency, scale across brands, and deliver measurable ROI on enterprise marketing initiatives
• Own the accuracy and integrity of the marketing database, ensuring it serves as the single source of truth for listings, campaign deployment, and attribution
• Collaborate with employees and subject matter experts to ensure accuracy and brand ownership across our assets
• Oversee and maintain an organized digital asset library
• Manage relationships with marketing agencies, contractors, and vendors across web development, design, print, and promotional products, overseeing scopes of work, deliverables, timelines, and budgets
• Monitor and respond to internal inbound marketing inquiries
• Escalate customer service or reputational issues to appropriate stakeholders

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
• 10+ years of experience in a marketing or healthcare administration role
• Experience in healthcare, home care, or service-based organizations is highly preferred
• Demonstrated experience in project management and familiarity with marketing and healthcare operations tools
• Proficiency with marketing, management, and analytics tools such as HubSpot, Asana, Telephony, Google Products, WordPress, or similar platforms
• Strong understanding of corporate marketing operations for a multi-state, multi-site organization
• Exceptional written communication, proofreading, and copy-editing skills
• Experience managing team members and collaborating across departments
• Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules

Benefits

• 401k
• Medical, Vision & Dental Insurance
• PTO, Sick Time, Floating Holidays