Senior Product Marketing Manager

Responsibilities

• Own positioning and messaging across customer segments, buyer personas, and regions.
• Build the product marketing function, including its strategy, playbook, and operating practices.
• Lead go-to-market planning and execution for product, partner, and feature launches across multiple markets.
• Develop sales enablement materials such as battlecards, objection guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
• Partner with cross-functional leaders to improve product discovery and adoption among construction companies.
• Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
• Lead positioning and messaging for a website rebuild.
• Turn customer interviews, win/loss findings, and market signals into actionable insights.
• Build customer evidence and advocacy programmes, including references, case studies, and event participation.
• Advise regional marketing managers on messaging and positioning.

Requirements

• Five to eight years of B2B SaaS product marketing experience, including marketing to conservative, process-heavy industries.
• Experience building a product marketing function from scratch and working within established product marketing teams.
• Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles, and managing work across multiple regions.
• Ability to work independently and effectively in an evolving environment with limited structure.
• Familiarity with construction platforms such as Procore and Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation.

Preferred

• Construction technology, property technology, or related industry experience is a plus.