Senior Product Marketing Manager at Brooklinen | New York, USA | $108K/yr – $125K/yr

Brooklinen

Senior Product Marketing Manager

New York, USA (Hybrid)

$108K/yr – $125K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for a DTC retailer, shaping positioning, GTM, and cross-functional storytelling across channels.

Must-have: 6–8+ years in product marketing with GTM ownership in retail or consumer brands.
Standout: Proven cross-functional influence across Product, Merchandising, Creative, and Ecommerce.
Standout: Translate customer insights into differentiated product storytelling and content.

Job Description

Responsibilities

Define Product Positioning & Narrative: establish differentiated positioning across key categories; translate features into customer-first value propositions.
Lead Go-to-Market Strategy: own GTM for product launches and commercial moments with clear messaging and success criteria.
Shape Product Content Strategy (with Ecommerce): define PDP messaging and product education to inform testing and storytelling.
Leverage Customer & Market Insight: analyze motivations and competitive positioning to differentiate messaging and opportunities.
Drive Cross-Functional Alignment: connect Product, Merchandising, Creative, Ecommerce, and Performance teams for structured storytelling.
What Success Looks Like: differentiated narratives, consistent multi-channel presentation, and structured GTM approaches.

Requirements

6–8+ years of product marketing experience (DTC, retail, CPG, or consumer brands)
Experience owning positioning, messaging, and GTM execution
Strong understanding of how product storytelling influences customer behavior
Experience partnering with Ecommerce or Growth teams
Ability to operate both strategically and hands-on in a fast-moving environment
A structured, insight-driven approach to decision-making
Strong cross-functional collaboration and influence skills

Preferred

Brooklinen

3.4 Glassdoor

It all started with a great bed.Founded in Brooklyn in 2014, we disrupted the bedding industry with premium, hotel-quality sheets and towels at accessible prices, direct to your door. Over a decade in, we’re still combining creative design with premium fabrics from the best manufacturers so our bedding, bath, and home accessories work for the way you really live.While our roots are online, you can also find us IRL at our eight (and counting) retail locations across the country.

Founded in 2014

Brooklyn, New York, USA

172 employees (42 in marketing)

www.brooklinen.com

44% recommend to a friend