Company overview

It all started with a great bed.Founded in Brooklyn in 2014, we disrupted the bedding industry with premium, hotel-quality sheets and towels at accessible prices, direct to your door. Over a decade in, we’re still combining creative design with premium fabrics from the best manufacturers so our bedding, bath, and home accessories work for the way you really live.While our roots are online, you can also find us IRL at our eight (and counting) retail locations across the country.
Founded in 2014
Brooklyn, New York, USA
172 employees (42 in marketing)
44% recommend to a friend
30% positive business outlook

Salaries

Typical salary range

$71,000 – $79,000

/ yr

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People

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Headcount -1.7% year over year

Funding

Total funding

$60M

Last raise

Private Equity, 5 years ago

Funding history

Jun 2021

Private Equity Round Brooklinen

Mar 2020

Series B Brooklinen · $50M

Mar 2017

Series A Brooklinen · $10M

Aug 2014

Seed Round Brooklinen · $20K

Audience

Monthly website visitors
2.8M
Month over month+61.5%
Quarter over quarter+76.6%
Top sourceDirect (58.6%)
Ad budget per month$414.7K
Average search rank47.6
Traffic source mix
Direct
58.6%
Search
31.1%
Referral
5.8%
Social
2.8%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

25.1K

12-mo growth

+20.8%

Monthly growth

+2.4%

News

Links