Responsibilities

• Build on and evolve Brooklinen’s creative platform and brand expression in close partnership with the CMO — ensuring the brand remains culturally relevant, creatively differentiated, and commercially impactful.
• Lead and inspire a multidisciplinary creative team across Art Direction, Design, Copy, Content and Organic Social, fostering a highly collaborative, creatively ambitious, and experimentation-driven environment.
• Champion a social-first creative approach, developing ideas designed to travel fluidly across TikTok, Instagram, Paid/Organic Social, Influencer, CTV, Email, Retail, and IRL experiences — not simply adapting traditional campaigns into social formats.
• Drive innovative creative development from concept through execution, ensuring ideas are strategically and consumer grounded, culturally resonant, visually compelling, and performance-minded.
• Push Brooklinen’s storytelling and content ecosystem forward through AI, emerging formats, creators, partnerships, trends, and platform behaviors — with a strong understanding of how consumers engage with brands today.
• Lead the development of breakthrough campaigns and social-native storytelling that connect Brand to Product and increase product consideration, engagement, and brand affinity.
• Partner closely with Brand Marketing, Growth, Retention, Merchandising, Product Design, and E-commerce teams to ensure creative is aligned to both business priorities and customer insights.
• Lead and manage Ecommerce photography and creative experience on site.
• Work closely with the Director of Brand Operations to prioritize initiatives, manage workflows, and optimize team resourcing in a fast-moving environment.
• Build a culture of creative experimentation and learning — leveraging testing, audience insights, platform analytics, and performance data to continuously improve creative effectiveness.