Brooklinen | Company Profile, Culture & Jobs

Company overview

It all started with a great bed.Founded in Brooklyn in 2014, we disrupted the bedding industry with premium, hotel-quality sheets and towels at accessible prices, direct to your door. Over a decade in, we’re still combining creative design with premium fabrics from the best manufacturers so our bedding, bath, and home accessories work for the way you really live.While our roots are online, you can also find us IRL at our eight (and counting) retail locations across the country.

Founded in 2014

Brooklyn, New York, USA

172 employees (42 in marketing)

www.brooklinen.com

44% recommend to a friend

30% positive business outlook

People

Hiring activity

Open marketing jobs over time

12 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$60M

Last raise

Private Equity, 5 years ago

Funding history

Jun 2021

Private Equity Round Brooklinen

Mar 2020

Series B Brooklinen · $50M

Mar 2017

Series A Brooklinen · $10M

Aug 2014

Seed Round Brooklinen · $20K

Audience

Monthly website visitors

2.8M

Month over month+61.5%

Quarter over quarter+76.6%

Top sourceDirect (58.6%)

Ad budget per month$414.7K

Average search rank47.6

Traffic source mix

Direct

58.6%

Search

31.1%

News

Brooklinen’s Black Friday sale includes up to 40% off my favorite bedding, towels and more

Nov 21, 2025 • CNN

This Is What You Should Buy From Brooklinen's Black Friday Sale

Nov 19, 2025 • Good Housekeeping

Give the Gift of Spalike Brooklinen Super-Plush (for 30 Percent Off)

Nov 19, 2025 • New York Magazine

Links

www.brooklinen.com

Crunchbase

X (Twitter)

Glassdoor

Brooklinen insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2014

Headquarters

Brooklyn, New York

Employees

51-200

Flat last 12mo

Marketing team

42

24% of company

23 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Series B–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

-1.7%

Last funding round

57 months ago

Negative news (120 days)

0

Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.8M

Month over month+61.5%

Quarter over quarter+76.6%

Top sourceDirect (58.6%)

Traffic source mix

Direct

58.6%

Search

31.1%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

87 competitor sites

Search traffic: 123.9K organic clicks / 401.4K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-2,583

Ad budget per month

$414.7K

Average search rank

47.6

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

5 open jobs

Open jobs trend: —

Trend

2023-08-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

42

24% of the company • 23 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 42.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.4 / 5

Work-life balance

3.4 / 5

Culture

3.6 / 5

Diversity & inclusion

3.3 / 5

Recommend to a friend

44%

Positive business outlook

30%

Funding

Shows saved funding data.

Total funding

$60M

Last raise

Private Equity

5 years ago

Funding details

Amount raised

$60M

Last round

Private Equity

Last fundraise

5 years ago

News

Shows saved company news.

Brooklinen’s Black Friday sale includes up to 40% off my favorite bedding, towels and more

Nov 21, 2025 • CNN

This Is What You Should Buy From Brooklinen's Black Friday Sale

Nov 19, 2025 • Good Housekeeping

Give the Gift of Spalike Brooklinen Super-Plush (for 30 Percent Off)

Nov 19, 2025 • New York Magazine

Loading insights...

Headcount -1.7% year over year

Referral

5.8%

Social

2.8%

Paid referral

1.5%

LinkedIn followers

Follower count and growth

Total followers

25.1K

12-mo growth

+20.8%

Monthly growth

+2.4%

Salaries

Typical salary range

$71,000 – $79,000

/ yr

Median base

$116,000

Median total

$116,000

Median experience

6 years

Submissions

10

Pay by role

Growth Marketing

3 submissions

See what every role pays at Brooklinen

Log in to unlock median and top-quartile pay for every role.

Log in to see the numbers

Brooklinen

New York City, NY (Hybrid)

$220K/yr - $260K/yrIn-houseFull-timeSenior level14+ years exp.

3 months ago

View all 12 jobs

Brooklinen insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2014

Headquarters

Brooklyn, New York

Employees

51-200

Flat last 12mo

Marketing team

42

24% of company

23 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Series B–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

-1.7%

Last funding round

57 months ago

Negative news (120 days)

0

Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.8M

Month over month+61.5%

Quarter over quarter+76.6%

Top sourceDirect (58.6%)

Traffic source mix

Direct

58.6%

Search

31.1%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

87 competitor sites

Search traffic: 123.9K organic clicks / 401.4K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-2,583

Ad budget per month

$414.7K

Average search rank

47.6

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

5 open jobs

Open jobs trend: —

Trend

2023-08-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

42

24% of the company • 23 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 42.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.4 / 5

Work-life balance

3.4 / 5

Culture

3.6 / 5

Diversity & inclusion

3.3 / 5

Recommend to a friend

44%

Positive business outlook

30%

Funding

Shows saved funding data.

Total funding

$60M

Last raise

Private Equity

5 years ago

Funding details

Amount raised

$60M

Last round

Private Equity

Last fundraise

5 years ago

News

Shows saved company news.

Brooklinen’s Black Friday sale includes up to 40% off my favorite bedding, towels and more

Nov 21, 2025 • CNN

This Is What You Should Buy From Brooklinen's Black Friday Sale

Nov 19, 2025 • Good Housekeeping

Give the Gift of Spalike Brooklinen Super-Plush (for 30 Percent Off)

Nov 19, 2025 • New York Magazine

5.8%

Social

2.8%

Paid referral

1.5%

Total followers

25.1K

12-mo growth

+20.8%

Monthly growth

+2.4%

Open jobs growth

—

Biggest role change

—

Latest open role

Part-time Sales Lead (San Francisco)