Growth Marketing Associate

Responsibilities

• Support execution of growth marketing initiatives across a variety of digital and offline media channels—potentially including Paid Social, Connected and Linear TV, and Digital Display—to drive new customer acquisition.
• Track performance KPIs (such as Unique Reach, CAC, LTV, and ROAS) within media platforms and internal reporting interfaces, and compile regular reporting to support the team’s optimization efforts
• Collaborate with cross-functional partners across Brand, Creative, Retention, and Site teams to support the seamless execution of integrated initiatives.
• Manage creative asset requests and campaign builds to support seamless execution across growth initiatives, escalating to your manager as needed.
• Manage daily pacing and optimization opportunities within core media channels, with support from Growth Marketing Manager.

Requirements

• 1–2 years of experience in growth, brand, or performance marketing, ideally in a DTC eCommerce environment
• A developing performance mindset grounded in brand thinking; you’re building an understanding of how to tell a compelling story while driving results
• An interest in staying up to date on what’s cool and on trend in marketing channels and activations
• Familiarity with growth KPIs (CAC, ROAS, LTV) and excitement about learning the tools and frameworks used to measure and optimize them
• An interest in learning more mature measurement frameworks such as MMM and MTA
• Exposure to, or curiosity about, offline marketing strategies such as Connected TV, Digital Display, and Paid Social, as well as a genuine interest in emerging channels and new platforms
• A growing ability to execute effectively under guidance, with a desire to build strategic thinking skills over time.
• Strong collaboration and communication skills, with comfort working closely within your immediate team and with cross-functional partners

Benefits

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues–Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness